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Ad Vocab 123
ad vocab
| Question | Answer |
|---|---|
| The advertiser suggests that the product will put the consumer ahead of the crowd by having the product first | Avante Garde |
| When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. | Bait and Switch |
| When a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because its popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. | Bandwagon |
| An inclination of temperament or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about on topic, product, or person. | Bias |
| When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story about a product. | Card Stacking |
| When a consumer is conditioned to remember or persuaded to buy a product or service by repeating, again and again in different tones, the name of the product or service. | Emotional Word Repitition |
| When an advertiser uses statistical evidence and facts to prove taht a product is better than another product. | Facts and Figures |
| When a consumer is persuaded by specially chosen words that can have many different positive meanings. The advertiser implies that using their fabulous product will make the consumer's life wonderful. | Glittering Generalities |
| A light, rhymitical verse or short song used by advertisers. | Jingle |
| When an advertiser impliesthat a scientific or miraculous discovery makes the product outstanding. | Magic Ingredients |
| When an advertiser implies that buying the product will show a love of the country. | Patriotism |
| A strategy or method that a person, group, or company uses to persuade the consumer to agree with the author or speaker's point of view. | Persuasive Techniques |
| When an advertiser implies that the product is a great value for every day, "plain folks." | Plain Folks |
| The spreading of ideas, information or rumor for the purpose of helping or injuring an institution, a cause or a person. | Proproganda |
| When an advertiser implies that the product will help the consumer to avoid complex problems, or the one product will fix several problems. | Simple Solutions |
| Catchword or motto used by and advertiser. | Slogan |
| When an advertiser implies that the product will makethe consumer part of the rich, famous or elite group. | Snob Apeeal |
| A standardized mental picture that is held in by members of a group that represents an oversimplified opinion, prejudice attitude or uncritical judgement. | Stereotyping |
| ?The age group and gender that the author wants to persuade. | Target or Intended Audience |
| When an advertiser connects a famous or respectable person with a product through the use of quotationsor endorsements from that famous or respectable person. | Testimonial |
| When a consumer is persuaded to buy a product or service because it is associated with something attractive or respectable. | Transfer |
| When an advertiser uses words to imply meaning or facts without actually making a guarantee. | Weasel Words |
| When the consumer is attracted to a product because the advertiser makes them laugh, or it is entertaining. | wit and Humor |
Created by:
anusbaum
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