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Ad Vocab 123

ad vocab

The advertiser suggests that the product will put the consumer ahead of the crowd by having the product first Avante Garde
When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. Bait and Switch
When a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because its popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. Bandwagon
An inclination of temperament or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about on topic, product, or person. Bias
When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story about a product. Card Stacking
When a consumer is conditioned to remember or persuaded to buy a product or service by repeating, again and again in different tones, the name of the product or service. Emotional Word Repitition
When an advertiser uses statistical evidence and facts to prove taht a product is better than another product. Facts and Figures
When a consumer is persuaded by specially chosen words that can have many different positive meanings. The advertiser implies that using their fabulous product will make the consumer's life wonderful. Glittering Generalities
A light, rhymitical verse or short song used by advertisers. Jingle
When an advertiser impliesthat a scientific or miraculous discovery makes the product outstanding. Magic Ingredients
When an advertiser implies that buying the product will show a love of the country. Patriotism
A strategy or method that a person, group, or company uses to persuade the consumer to agree with the author or speaker's point of view. Persuasive Techniques
When an advertiser implies that the product is a great value for every day, "plain folks." Plain Folks
The spreading of ideas, information or rumor for the purpose of helping or injuring an institution, a cause or a person. Proproganda
When an advertiser implies that the product will help the consumer to avoid complex problems, or the one product will fix several problems. Simple Solutions
Catchword or motto used by and advertiser. Slogan
When an advertiser implies that the product will makethe consumer part of the rich, famous or elite group. Snob Apeeal
A standardized mental picture that is held in by members of a group that represents an oversimplified opinion, prejudice attitude or uncritical judgement. Stereotyping
?The age group and gender that the author wants to persuade. Target or Intended Audience
When an advertiser connects a famous or respectable person with a product through the use of quotationsor endorsements from that famous or respectable person. Testimonial
When a consumer is persuaded to buy a product or service because it is associated with something attractive or respectable. Transfer
When an advertiser uses words to imply meaning or facts without actually making a guarantee. Weasel Words
When the consumer is attracted to a product because the advertiser makes them laugh, or it is entertaining. wit and Humor
Created by: anusbaum
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