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lauren yearbook 3rd
| Question | Answer |
|---|---|
| Avante Garde | first product = consumer ahead |
| Bait and Switch | attract coustomer with low priced product then tricks them into buying a expensive product |
| Bandwagon | joins an organisation and is persuaded to buy a product because of its popularity. "follow the crowd" rather than use "evidence" to justify a choice |
| Bias | An inclination of temperament |