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Advertising Vocab182
Yearbook
| Question | Answer |
|---|---|
| The advertiser suggest that the product will put the consumer ahead of the crowd by having the product first | Avente Darde |
| When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one | Bait and Switch |
| When a consumer is attracted to a cause, agrees to join an organisation or club, or purchase an item because its popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice | Bandwagon |
| An inclination of temperament or an outlook. A personal and sometimes unreasonable judgment that consumers have already made about a topic, porduct, or person | Bias |
| When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story about a product | Card Stacking |
| When a consumer is conditioned to remember or persuaded to buy a product or service be repeating, again and again in different tones, the name of the product or service. | Emotional Word Repetition |
| When an advertiser uses statistical evidence and facts to prove that a product is better than another product. | Facts and Figures |
| When a consumer is persuaded by specially chosen words that can have many different positive meanings. The advertiser implies that using their fabulous product will make the consumer's life wonderful. | Glittering Generalities |
| A light, rhythmical verse or short song used by advertisers. | Jingle |
| When an advertiser implies that a scientific miraculous discovery makes the product outstanding. | Magic Ingredients |
| When an advertiser implies that buying the product will show a ove of country | Patriotism |
| A strategy or method that a person, group or company uses to persuade the consumer to agree with the author or speaker's point of view. | Persuasive Techniques |
| When an advertiser implies that the product is a great value for every day, "plain folks." | Plain Folks |
| The spreading of ideas, information or rumor for the purpose of helping or injuring an institution, a cause or a person. | Propaganda |
| When an advertiser imlies that the product will help the consumer to avoid complex problems, or the one porduct will fix several problems. | Simple Solutions |
| Catchword or motto used by an advertiser. | Slogan |
| When an advertiser implies that the product will make the consumer part of the rich, famous or elite group | Snob Appeal |
| A standardized mental picture that is held in by members of a group that represents an oversimplified opinion, prejudice attitude or uncritical judgement. | Stereotyping |
| Target or Intended Audience | |
| Testimonial | |
| Transfer | |
| Weasel Words | |
| Wit and Humor |
Created by:
mackenziepruitt
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