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| Question | Answer |
|---|---|
| Advante Garde | the product will put the consumer ahead of group |
| Bait and Switch | the advertiser pulls some one in with cheap product to buy high price product |
| bamndwagon | a consumer jois an organization to support a product |
| bias | a personal opinion of something |
| card stacking | an advertiser tells only the good things about a product |
| emotioinal word repetition | conditioned to remember or persuaded to buy a product |
| facts and figures | advertisers use a stastical figure to persuade them to buy a product |
| glittering generalities | persuaded by specially chosen words |
| jingle | light rythmic song |
| magic ingredients | advertiser says its scientific or magical |
| patriotism | advertiser says its for counrty |
| persuasive techniques | persuded to agree with the product |
| plain folks | good for everyday people |
| propaganda | spreading of ideas or information to buy product |
| simple solutions | it will help fix problems |
| slogan | catchword or motto used for a product |
| snob appeal | will make some one part of rich people group |
| stereotyping | standardized mental picture used for a product |
| target or intrended audience | group of people to buy the product |
| testimonial | using a famous person for endorsement |
| transfer | persuaded to buy a product through another product |
| weasel words | using a word to imply meaning without real guarantee |
| wit and humor | the advitiser mekes funny remarks to buy product |