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| Question | Answer |
|---|---|
| The advitiser thinks that the product will get the consumer ahead of the crowd. | Avante Garde |
| When the advitiser attracts the attention of the consumer with a low priced product but then encourages with a higher priced one | Bait and Switch |
| When a consumer is attracted to somthing that is popular. | Bandwagon |
| A personal and somtimes unreasonable judjment that consumers have already made about a topic, product or person. | Bias |
| The consumer is only given one side of the story. | Card Stacking |
| When a consumer is conditioned to remember or persuaded to buy a product or service by repeating, again and again in differant terms. |