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Yearbook Vocab

advertising

Question
The advertiser suggest that the product will pu the consumer ahead of the crowd by haveing the product first
Bait and Switch When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one.
Bandwagon When a consumer is attracted to a cause,agres to join an organization or club, or purchase an item because it popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice.
Bias An inclination of tempermate or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about a topic, product, or person.
Card Stacking When an advertiser stresses only the positive qualities and doesnt tell any of the negative ones. The consumer is given only one side of the story about a product.
Created by: enoss1770
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