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Advertising Vocab.
yaerbook
| Question | Answer |
|---|---|
| Avante Garde | The advertiser suggest that the product will put the consumer ahead of the crowd by having the product first. |
| Bait and Switch | When an advertiser attracts the attention of the consumer with a low priced product or service but is then encourages the consumer to buy a higher priced one. |
| bandwagon | When a consumer is attracted to a cause, agrees to join an organization or club or purchase an item because its popularity. the cosumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. |
| Bias | An inclamtion of temperament or an outlook. a personal and sometimes un reasonable judgement that consumers have already made about a topic, product, or person. |
| Card stacking | When an adviser stresses only the positive qualities and does not tell any of the megative qualities. The consumer is given only one side of the story about the product. |
| Emotional word repeptition | When a consumer is coditioned to remember or presuaded to buy a product or service by repeating, again and again in diffrent tones, the name of the product or service. |
| Facts and Figures | When an advertiser statical evidence and facts to prove that a product is better than another product |
| Glittering Generatities | When a consumer is persuaded by specially bchosen words that can have many diffrent positive meanings. the adviser implies that using theirfabulous product will make the consumers life wonderful. |
| Jingle | A light, rythmical verse or a short song used by advitisers. |
| Magic Ingredients | When an advertiser emplies that a scientific or miricalist discovery makes the product outstanding. |
| patriotism | When and advitiser implies that the buying product will show a love of country. |
| Persuasive Tschniques | a strategy or method that a person, group, or company uses to persude the consumer to agree with the author or speekers point of view. |
| Plain Folks | When an advitiser implies that the product is a great value for everyday ,"Plain Folks". |
| Propoganda | The spreading of ideas , information or rumor for the purpose of helping or injuring an institution, a cause or person |
Created by:
caileyrs
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