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advertising

yearbook stuff

Avante Garde- The advertiser sugest that the product will put the consumer ahead of the crowd by Facts and Figures-When an advertiser uses statistical evidence and facts to prove tha the a product is better than anoher product.
Bandowagon-When a consumer is attracts attention to a cause,agrees to join an orgaization or club,or purchase an item because its popularity.The consumer is persuaded to "follow the crowd'rather than to use "evidence"to justify a choice. Glittering Generalities-When a consumer is persuaded by specially chosen words that can have many different postitive meanings.The advertiser implies that using their fabulous product will make the consumer's life wonderful.
Bait and Switch-When an advertiser attracts the attention of the coustomer with a low-priced product or service but is then encourages the constumer to buy a higher-priced product Jingle-A light,rhythmical verse or short song used by advertisers.
Bias-An inclination of temperament or an outlook.A personal and sometimes unreasonable judgment that consumers have already made about a topic,product,or person patriotism-When an advertiser implies that buying the product will show a love of country
Card Stacking-when an advertiser stresses only the postive qualities and does not tell any of the negative ones.The Consumer is given only one side of the story about a product Magic Ingredients-When an advertiser implies that a scientific or miraculous discovery makes the product outstanding.
Emotional Word Repetition-When a consumer is conditioned to remember or persuaded to buy a product or service by repeating ,again in differenet tones,the name of the product or service. Peruasive Techniques- A strategy or method that a person,group or company uses to persuade the consumer to agree with the author or speaker's point of view.
Plain Folks-When an advertiser implies that the product is a great value for every day,"plain folks" Simplae Solutions-When an advertiser implies that the product will help the consumer to aviod complex problems,or the one product will fix several problems
Propaganda-The speading of ideas,information or rumor for the purpose of helping or injuring and institution,a casue or a person Slogan-Catchword or motto used by an advertiser
Snob Appeal-When an advertsier implies that the product will make the consumer part of thr rich,famous or elite group. Stereotyping-A star=nderized mental picture that is held in by members of a group that represents an oversimplifed opinion ,prejudice attitude or uncritical judgment.
Target or intended Audience-The age group and gender that the author wants to persuade. Testimonial-When an advertiser connects a famous or respectable persob with a product though the use of quotations or endorsements from that famous or respectable person.
Transfer-Whena consumer is persuaded to buy a product or service because it is associated with something attractive or respectable. Weasel Words-When an advertiser uses words to imply meaning or facts without actually making a guarantee.
Wit and Humor-When the consumer is attracted to a product because the advertisement makes them laugh,or it is entertaining
Created by: dayde
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