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SPC1017 Chapter 10
Human Communication Chapter 10
Question | Answer |
---|---|
A predisposition to respond favorably or unfavorably to a person, an object, an idea, or an event. | Attitude |
The collection and interpretation of audience information obtained by observation, inferences, questionnaires, or interviews. | Audience analysis |
A conviction; often thought to be more enduring than an attitude and less enduring than a value. | Belief |
A creative procedure for thinking of as many topics as you can in a limited time. | Brainstorming |
An audience that has not chosen to hear a particular speaker or speech. | Captive audience |
A measure of how much time and effort you put into a cause;your passion and concern about the topic. | Commitment |
The collection and interpretation of data about the characteristics of people. | Demographic analysis |
A method of bringing national issues down to the individual level. | Microtargeting |
An analysis of your own reading, viewing, and listening habits and behavior to discover topics of personal interest. | Personal inventory |
A set of written questions developed to obtain demographic and attitudinal information. | Questionnaire |
A deeply rooted belief that governs our attitude about something. | Value |
A collection of people who choose to listen to a particular speaker or speech. | Voluntary audience |