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SPC1017 Chapter 10

Human Communication Chapter 10

A predisposition to respond favorably or unfavorably to a person, an object, an idea, or an event. Attitude
The collection and interpretation of audience information obtained by observation, inferences, questionnaires, or interviews. Audience analysis
A conviction; often thought to be more enduring than an attitude and less enduring than a value. Belief
A creative procedure for thinking of as many topics as you can in a limited time. Brainstorming
An audience that has not chosen to hear a particular speaker or speech. Captive audience
A measure of how much time and effort you put into a cause;your passion and concern about the topic. Commitment
The collection and interpretation of data about the characteristics of people. Demographic analysis
A method of bringing national issues down to the individual level. Microtargeting
An analysis of your own reading, viewing, and listening habits and behavior to discover topics of personal interest. Personal inventory
A set of written questions developed to obtain demographic and attitudinal information. Questionnaire
A deeply rooted belief that governs our attitude about something. Value
A collection of people who choose to listen to a particular speaker or speech. Voluntary audience
Created by: Willingtolearn
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