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pSYCH 11/19

social influence

Extremes of conformity ex:naxis
Solomon Asch(1951) brought in people that all worked for him except one. told they were doing a visual study. all of his workers would say the wrong answer to the visual question. studied if the individual would conform even if they know its wrong or stand up. 37% did
What influences conformity another ally present (one agreeing with you) identification with group (frat or union) increased group size = increased conformity self-esteem.. lower=more likely to conform
Stanley Milgram (1963) the shock guy
explanation for Milgrams findings Yale affiliation-- conform to more respected places "I volunteered" - no one forced them and then they felt they should follow through "he volunteered" "it could have been me" "im getting paid" "said it was painful not dangerous"
phillip Zimbardo (1971) prison experiment
Prosocial behavior behavior intended to help people even if it puts you at risk
altruism helping people when if doesnt benefit you
Explanatio of altruism genetic promotion "karma" aka reciprocal altruism social learning
Bystander intervation kick started through kitty who was murdered
Darley and Latane (1968) seziure exp. the more people involved the less people helped
reasons for not helping unclear situation "diffusion of responsibility" evaluation apprehension percieved risks outweigh benefits
Steps in deciding to help 1. do you notice the event that needs help? 2. do you interpret a need for help? 3. do you assume responsibility 4. do you decide what to do 5. do you do it
Created by: 1241115874