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Vocab words

QuestionAnswer
Persuasive Aims to bring a change in attitude or behavior.
Persuasive Techniques Logical and Emotional appeals meant to convince the audience.
Logical Appeals Facts to support the claim or message.
Emotional Appeals To stir the feeling of the audience with emotion.
Loaded Language Words with positive or negative connotations or suggested meanings.
Structural Features Any evidence supporting the claim.
Logic Correct reasoning backed by solid reasons and evidence.
Faulty Reasoning Flawed thinking.
Logical Fallacies Incorrect ways of reasoning.
Hasty Generalization A conclusion drawn from too little evidence.
Overgeneralization A broad conclusion using all-or-nothing words.
Circular Reasoning Reasons that say the same things over and over again using different words.
False Cause The assumption that one event caused another because it occurred earlier in time.
Purpose The reason you are persuading someone. (In this case.)
Propaganda The attempt to convince an audience to accept ideas without considering other viewpoints.
Propaganda Techniques Techniques used to support propaganda.
Public Service Announcement A noncommercial media or print advertisement that seeks to inform the public about a social issue, such as safety, health or education.
Claim A message
Bandwagon Appeal Takes advantage of people's desire to be part of a group or to be popular.
Stereotypes Presents a narrow, fixed idea about all the members of a certain group.
Name-Calling The use of loaded words to create negative feelings about a person, group, or thing.
Snob Appeal Sends the message that something is valuable because only "special" people appreciate it.
Endorsement A recommendation make by someone who is well known but not necessarily an authority.
Commercial Advertise Its purpose is to persuade consumers to buy a particular product and to make money for the company that sells the product.
Created by: Eschlee5354
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