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persuasive teq.

persuasive techniques vocabulary words

WordDefinition
Commercial advertisement Meant to generate sales for a particular service or product.
Persuasive techniques techniques used to PERSUADE.
Persuasive Aims to bring about a change in people's attitudes or behavior.
Propaganda Techniques examples are bandwagon, stereotype, name-calling, snob appeal, and endorsement
Logical appeals Present facts or evidence to support a claim or message.
Claim The authors main statement or what they're trying to PERSUADE you to do or think.
Loaded language Words with either positive or negative connotations,or suggested meanings.
Over Generilization a broad conclusion using all-or-nothing words like every, always, and never
Emotional appeals Stirs the feelings of the audience, often uses LOADED LANGUAGE.
Loaded language Words with either positive or negative connotations,or suggested meanings.
Public service announcements A non-commercial media or print advertisement that seeks to inform the public about a social issue such as safety, health, or education.
Logic presents a narrow, fixed idea about all the members of a certain group
Faulty reasoning Flawed thinking, often includes LOGICAL FALLACIES.
Logical fallacies Incorrect ways of reasoning.
Name-Calling Incorrect ways of reasoning.
Hasty generalization A conclusion drawn from too little evidence.
Overgeneralization sends the message that something is valuable because only "special" people appreciate it
Endorsement a recommendation make by someone who is well known but not necessarily an authority
Circular reasoning Reasons that say the same thing over and over again using different words.
Propaganda the attempt to convince an audience to accept ideas without considering other viewpoints
False cause The assumption that one event caused another because it occurred earlier in time.
Snob appeal Meant to generate sales for a particular service or product.
Created by: Afannin7136
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