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Advertising Vocab

Definitions for commercials and print ads

TermDefinition
PROPAGANDA Ideas presented in the hope of affecting other people’s behavior and ideas
TARGET AUDIENCE The select group of people who are most likely to buy a product, based on factors, such as gender, economic status, age, hobbies, jobs, ethnic background, etc.
CARD STACKING Telling the reader or consumer only those facts which support the points being made
BANDWAGON Urging the reader or consumer to join the crowd or be on the winning side, because everyone else is doing it.
NAME CALLING Giving a product or person a bad name without providing evidence, such as Optimum VS. Fios
GLITTERING GENERALITY Using words or phrases that sound great, but are so vague and non
CELEBRITY ENDORSEMENT Using a famous person so that the consumer or reader will identify with the celebrity and buy the product.
EXPERT TESTIMONIAL Using the opinion of an expert who is trained in a particular field to convince the reader or consumer
TRANSFER Using a positive symbol or result in a commercial to convince the consumer that they will achieve the same results if they use the product. In other words the viewers transfer what they see in the ad to their own personal lives.
JINGLES catchy melodies associated with a product
SlOGANS memorable sayings you associate with a product ,
MASCOT/ICON an imaginary character or figure associated with a product McDonald
LOGO the familiar symbol which represents a brand, e.g. the Nike Swoosh
FACTS statements which can be proven
OPINIONS based on emotions
STATISTICS facts using numbers and percents
DENOTATION the actual dictionary definition of a word
CONNOTATION the meaning we associate with a word
REPETITION using a word, phrase or image several times in an ad to emphasize it
Created by: Sharon Smolen
Popular Academic Vocabulary sets

 

 



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