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SOCIAL PSY EXAM 2
CHAPTERS 11-21
| TERM | DEFINITION |
|---|---|
| SLEEPER EFFECT | DELAYED ATTITUDE CHANGE; HEARING SOMETHING FROM A LOW-CREDIBLE SOURCE, DISMISSING THE IDEA, BUT OVER TIME YOU START TO BELIEVE OR BECOME PERSUADED |
| THE COMMUNICATOR | DELIVERING THE MESSAGE; CREDIBILITY IS IMPORTANT |
| ELEMENTS OF PERSUASION | 1. COMMUNICATOR 2. MESSAGE 3. LISTENER |
| PERIPHERAL ROUTE OF PERSUASION | PERSUASION THAT OCCURS WHEN PEOPLE ARE INFLUENCED BY INCIDENTAL CUES, SUCH AS A SPEAKER'S ATTRACTIVENESS |
| CENTRAL ROUTE TO PERSUASION | PERSUASION THAT OCCURS WHEN INTERESTED PEOPLE FOCUS ON THE ARGUMENTS AND RESPOND WITH FAVORABLE THOUGHTS |
| MILGRAM'S STUDIES OF OBEDIENCE | PEOPLE WILL INFLICT HARM ON ANOTHER PERSON IF THEY'RE INSTRUCTED TO DO SO BY A PERSON IN AUTHORITY |
| ASCH'S STUDY OF CONFORMITY | 1/3 OF PEOPLE ARE WILLING TO GO AGAINST THEIR OWN PERCEPTION TO CONFORM TO A GROUP |
| CULTURE | SHARED BY A LARGE GROUP AND TRANSMITTED ACROSS GENERATION-IDEAS, BEHAVIORS, AND TRADITIONS |
| GENDER ROLE | SET OF BEHAVIOR EXPECTATION (NORMS) FOR MALES AND FEMALES |
| PRENATAL HORMONES | CAUSE GENDER DIFFERENCE IN FETAL GENITALS AND CAUSE GENDER DIFFERENCE IN FETAL BRAINS |
| AGGRESSION | BEHAVIOR INTENDED TO HURT OTHERS |
| SOCIAL DOMINANCE | MORE DIRECTIVE IN CONVERSATION, MORE RISK-TAKING, INTERRUPT MORE |
| GENDER | CHARACTERISTICS ASSOCIATED WITH BEING A MALE OR FEMALE |
| TABOOS | RULES FORBIDDING CERTAIN BEHAVIORS |
| NORMS | UNIVERSAL RULES FOR ACCEPTED BEHAVIORS |
| NEGATIVE EXPLANATORY STYLE | DEPRESSED PEOPLE TEND TO ATTRIBUTE FAILURE TO CAUSES THAT STABLE, GLOBAL, AND INTERNAL |
| DEPRESSIVE REALISM | DEPRESSED PEOPLE ARE MORE REALISTIC THAN NONDEPRESSIVE PEOPLE |
| REACTANCE | BEHAVIOR THAT COMES FROM THREATS TO INDIVIDUALS FREEDOM |
| MINDGUARDS | PEOPLE WHO PROTECT THEIR LEADER FROM OPPOSING FACTS AND OPINIONS |
| ILLUSION OF UNANIMITY | ALL THIS CREATES A FALSE SENSE THAT EVERYONE IS IN AGREEMENT |
| SELF-CENSORSHIP | MEMBERS FEEL PRESSURED TO KEEP SILENT ABOUT DOUBTS |
| CONFORMITY PRESSURE | THOSE WHO DISAGREED ARE IGNORED OR RIDICULED |
| STEREOTYPED VIEW OF OPPONENT | ENEMIES ARE TOO EVIL TO NEGOTIATE, TOO WEAK OR UNINTELLIGENT TO DEFEND THEMSELVES |
| RATIONALIZATION | TIME SPENT JUSTIFYING AND EXPLAINING THEIR DECISION THAN REFLECTING UPON THEM AND RETHINKING PRIOR DECISIONS |
| INHERENT MORALITY | UNQUESTIONED BELIEF IN THE GROUP'S MORALITY |
| EXCESSIVE OPTIMISM | IT CREATES AN ILLUSION OF INVULENABILITY |
| SOCIAL COMPARSION | WE ARE VERY CONCERNED WITH HOW PEOPLE IN OUR REFERENCE GROUP SEE AND EVALUATES US |
| GROUP POLARIZATION | WHEN INDIVIDUALS HOLD AN OPINION IN A CERTAIN DIRECTION, GROUP DISCUSSION CAUSES THEM TO CHANGE TO STRONGER OPINION IN THAT SAME DIRECTION |
| FREE RIDE | TO SLACK OFF WHEN A GROUP IS BEING MEASURED |
| SOCIAL LOAFING | WHEN OTHERS ARE "HELPING" PEOPLE TEND TO DO LESS THAN WHEN THEY ARE DOING IT ALONE |
| EVALUATION APPREHENSION | THE PRESENCE OF OTHERS AFFECTS US BECAUSE WE WONDER HOW THEY ARE EVALUATING US |
| SOCIAL FACILITATION | PEOPLE DO BETTER ON A LOT OF TASKS WHEN OHTERS ARE PRESENT THAN WHEN THEY'RE ALONE |
| ATTITUDE INOCUATION | STIMULATE COMMITMENT |
Created by:
kweent
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