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Communication
Communication and Interaction: Communication, AICP November 2022 Test
| Term | Definition |
|---|---|
| American Planning Association's 3 Part Communications Guide | 1. Messages 2. Media 3. Social Media |
| Planner Language | Straight forward, free of jargon; build trust by being honest; communication is also non-verbal. |
| Message Pyramid | 1. Key message on top 2. First proof layer in the middle - factual statement 3. Second proof layer at the bottom. - stastistic, endorsement or amplification of core statement |
| Bridging | technique that planners can use to reframe controversial issues, responding to opponents while also recasting how the issue is viewed |
| Reactive | when a reporter calls to get your opinion. Planners should think about what information they want to impart |
| Proactive | when planners have news they want to get out. Communicate the benefits and positive outcomes of planning with the key item you want to share (public meeting) |
| APA's position on Planner Interaction with Reporters | Planners proactively build relationships with reporters and do not need to wait for reporters to call, they should cultivate media contact, issue press releases or writing letters to the editor, for example. |
| Infographics | concise, innovative, engaging and easy to understand graphics that communicate core concepts |
| Social media | 1. Communicate wo a gatekeeper (like a newspaper editor) to incr public understanding of the planning profession, and the planner's perspective 2. Opt for quality over quantity 3. Select multiple social media platforms (as well as traditional). |
| Social media and 1st Amendment | There's a lack of case law for using social media for municipalities and public entities. Planners should not automatically delete a negative comment but can screen comments that are obscene, personal or mean-spirited |
| Social media poses a challenge to Sunshine Laws | Meetings and decisions of regulatory authorities be publicly available and knowing of blog posts, tweets or Facebook records should be held for public retention. Consult local legal team. |
| APA Key Messages to Use | 1. Create communities of lasting value 2. Planners are skilled at balancing various interests and viewpoints 3. Planners have unique expertise to address today's impacts on tomorrow's future. 4. Serve the public interest thru best practices |
| Weak-Mayor Council | Council is very powerful, have executive authority. Mayor has limited to no veto power when it comes to city administration. |
| Strong Mayor-Council | Mayor is CEO, directs administrative structure, responsible for hiring Directors, day to day operations. |
| Commission Plan | Each Commission has a domain of some sort |
| Council-Manager | Larger cities provide planning work and functions through a City Manager form of gvmt. City Manager operates day to day with hiring authority and some function through City Council. City Manager is hired through Council |
Created by:
cristinemshoff
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