Advertising 19 Word Scramble
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| Question | Answer |
| Which print media is found in 98% of American homes? | directory |
| In which type of print medium is an advertisement's life the shortest? | newspaper |
| An advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. | banner ad |
| a newspaper advertisement that includes art or photos, copy, and a business or product's logo | display advertisement |
| Advertising that presents information about a business's contributions to the community rather than about the business's products | institutional advertising |
| Radio and television are examples of this. Newspapers are not. | broadcast media |
| magazines that are read for personal pleasure or interest | consumer magazines |
| the rate that a magazine charges for its advertising space is based on the magazine's ______ | circulation |
| printed posters on subways, buses, trains | transit advertising |
| provides information about advertising charges for most media | Standard Rate and Data Service |
| a special newspaper containing no editorial content | shopper |
| fee paid to a newspaper for guaranteed advertising space during a specific period | contract rate |
| useful items imprinted with an advertiser's name | specialty media |
| advertising designed to increase sales | promotional advertising |
| opportunity to present a compelling message to a target market | media plan |
| publication targeted for people with an interest in a particular field | trade magazine |
| an advertising form that is banned in some states | billboard |
| an advertisement that extends to the edge of the page | bleed |
Created by:
lbauer