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Question

Which print media is found in 98% of American homes?
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In which type of print medium is an advertisement's life the shortest?
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Advertising 19

QuestionAnswer
Which print media is found in 98% of American homes? directory
In which type of print medium is an advertisement's life the shortest? newspaper
An advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. banner ad
a newspaper advertisement that includes art or photos, copy, and a business or product's logo display advertisement
Advertising that presents information about a business's contributions to the community rather than about the business's products institutional advertising
Radio and television are examples of this. Newspapers are not. broadcast media
magazines that are read for personal pleasure or interest consumer magazines
the rate that a magazine charges for its advertising space is based on the magazine's ______ circulation
printed posters on subways, buses, trains transit advertising
provides information about advertising charges for most media Standard Rate and Data Service
a special newspaper containing no editorial content shopper
fee paid to a newspaper for guaranteed advertising space during a specific period contract rate
useful items imprinted with an advertiser's name specialty media
advertising designed to increase sales promotional advertising
opportunity to present a compelling message to a target market media plan
publication targeted for people with an interest in a particular field trade magazine
an advertising form that is banned in some states billboard
an advertisement that extends to the edge of the page bleed
Created by: lbauer
 

 



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