AP Gov Vocab 3 Word Scramble

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Term	Definition
approval ratings	the percentage of survey respondents who say that they approve or strongly approve of the way the president is doing his job
benchmark polling	initial poll on a candidate and issues on which campaign strategy is based and aganist which later polls are compared
entrance polls	public opinion surveys taken before voters cast their ballots
focus groups	a small group of voters chosen by a political campaign for their demographic similarities who are brought together to gauge how the group they represent feels about the candidate
public opinion polls	interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
push polling	a polling technique in which the questions are designed to shape the respondent's opinion
random digit dialing	technique used by pollsters to place telephone calls randomly to both listed and unlisted numbers when conducting survey
random sample	a sample that fairly represents a population because each member has an equal chance of inclusion
representative sample	group of people meant to represent the large group in question
sampling error(margin error)	polling error that arises based on the small size of the sample
sampling techniques	the method used to select people from the population
tracking polls	continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support
weighting/stratification	making sure demographic groups are properly represented in a sample
bandwagon effect	when people join a cause because it seems popular or support a candidate who is leading in the polls
bradely effect	the difference between the poll result and an election result in which voters gave a socially desirable poll response rather than a true response that might be perceived as racist
non-response bias	bias resulting when indiviuals selected to be in a survey either cannot be contacted or refuse to answer survey questions
social desirability bias	the tendency for people to say what they believe is appropriate or acceptable
libertarian	one who believes in limited government interference in personal and economic liberties
moderate	person who views are between conservative and liberal and may include some of both ideologies
populist	a supporter of the rights and power of the people
progressive	a belief that personal freedom and solving social problems are more important than religion
saliency	the degree to which an issue is important to a particular indiviual or group
valence issue	an issue about which the public is united and rival candidates or political parties adopt similar positions
wedge issues	a controversial issue that one party uses to split the voters in the other party
agenda	plan of action; purpose
majoritarian	system of policy making in which those with a numerical majority hold authority

Created by: oliviabrunner