1.5 Word Scramble
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| Question | Answer |
| Describes characteristics of a dataset. Mean, median, mode, variation, standard deviation, range.... | Descriptive analytics |
| Uses data from t he past to predict the future | Predictive |
| Uses experimental design and optimization to predict a future | Prescriptive |
| If we move to six appointments an hour we can increase revenue 2%. Which form of analytics is this? | Prescriptive - We are taking a specific course of action |
| Based on the last four quarters, we can predict $4,1 million in sales next quarter. Which form of analytics is this? | Predictive: We aren't taking any action |
| The number of appointments per day averaged 7 over the last 6 months. Which form of analytics is this? | Descriptive: We are only describing the past. No future predictions are made. |
| Is Big Data structured, unstructured or both? | Both |
| Where do we store big data | In a big data warehouse |
| Why do marketing teams use big data? | "Datamining" assists in targeting the best customers for new products or reaching existing customers for like products |
Created by:
mgallo3
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