Intro & Data Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Term | Definition |
The plan making process includes | Goals and visions; Analysis of current problems; and Creation and evaluation of alternatives. |
Survey | A research method that allows one to collect data on a topic that cannot be directly observed, such as opinions on downtown retailing opportunities. |
Cross-sectional Survey | Gathers information about a population at a single point in time |
Primary Data | Data that is created; survey, observations or other methods |
Secondary Data | Existing data (e.g. US Census) |
Longitudinal surveys | Involves repeated observations of the same variables over a long period of time |
Written Surveys | Obtain information from a broad audience; can be used in newspaper, mailed or administered in a group |
Pros of Written Survey | Low cost |
Cons of Written Survey | Low response rate, 20% May not be appropriate for seniors, non-English speaking or illiterate |
Group-administered Surveys | Appropriate when there is a specific population that a planner is trying to target. |
Pros/Cons of Group-Administered Surveys | High and quick response rate Difficult administering survey Small sample size |
Drop-off Survey | Allows the survey to be dropped off at someone's residence of business |
Pros/Cons of Drop-Off Survey | Higher response rate than mail survey Expensive |
Oral Surveys | Administered on the phone or in person |
Pros of a Phone Survey | Useful for yes/no answers Interviewer to follow up and gain further explanation on answers Response rate varies |
Cons of Phone Survey | Expensive Interviewer can be biased Long or multiple answered questions are difficult to administer |
Online Surveys | Can be administered over website, email or text |
Pros of an Online Survey | Higher response rate Inexpensive |
Cons of Online Survey | Will not be able to reach those without internet access |
Sampling | A statistical procedure that is concerned with the selection of the individual observation; accurate representation of a population |
Convenience Sampling | Uses individuals that are readily available |
Volunteer Sample | Made up of people who are self-selection |
Random Sampling | Everyone has a chance of being selected to participate |
Stratified Sampling | Divides the population into groups, known as classes, from which a sample is drawn |
Created by:
amshinn18
Popular Miscellaneous sets