Chapter 10 Word Scramble

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Question	Answer
What is the difference between personalization and customization, as applied to e-commerce technologies?	Personalization refers to adjusting marketing messages for a concumer; customization refers to adjusting a product or service based on a user's preferences
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology:	Richness
Retail consumer e-commerce is growing at single-digit rates.	False
Indirect goods are not involved firsthand in the production process.	True
In the ______ revenue models, a firm offers some services for free but charges a subscription fee for premium services.	Free/freemium
Intellectual property refers to all forms of human expression, both tangible and intangible.	False
All of the following are activities related to establishing a web presence except for:	Newsletters
________ refers to businesses selling goods and services electronically to businesses.	B2C e-commerce
Compared to traditional goods, digital goods have:	Greater pricing flexibility
Varying a product's price according to the supply situation of the seller is called _________ pricing.	Dynamic
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your _________ presence.	Social media
Selling the same goods to different targeted groups at different prices is called:	Price discrimination
Goods that are involved in the actual production process are referred to as:	Direct goods
Which of the following is not one of four types of presence to be considered when building an E-commerce presence:	Corporate
E-commerce refers simply to the use of the internet and the web to transact business.	True
Traditional online marketing, such as display ads, is still the majority of all online marketing.	True
All of the following are unique features of e-commerce technology, except:	Universality
EDI is:	The exchange between two organizations of standard transactions through a network
Digital goods are goods that are:	Delivered digitally
Behavioral targeting occurs at two levels: individual websites and through ISPs.	False
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.	Asymmetry
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.	False
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a _______ service.	Geoinformation
Exchanges have become one of the most popular types of net marketplace because they encourage competitive bidding that drives prices down.	False
Which of the following internet business models does Amazon.com use:	E-tailer
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:	Crowdsourcing
_______ describes the concept that a large group of people is better at making good decisions than a single person.	The wisdom of crowds
Based on your reading of the chapter, e-commerce is:	Still in a revolutionary phase
Rich media advertisements are a sales oriented marketing format.	False
What is the primary benefit to consumers of disintermediation?	Lower costs
Which of the following is a milestone for the website development phase of building an e-commerce presence:	Website plan
An example of the portal business model is Facebook.	False
Which of the following best illustrates the transaction fee revenue model:	eBay receives a small fee from a seller if a seller is successful in selling an item
Disintermediation provides major benefits to the distributor.	False
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features:	Display ads
Which of the following best illustrates the affiliate revenue model:	Epinions receives a fee after steering a customer to a participating vendor
Which of the following best illustrates the sales revenue model:	Apple accepts micropayments for single music track downloads
Content providers use _______ systems to process large amounts of very small monetary transactions cost-effectively.	Micropayment
In which of the following internet business models does a merchant create an online digital environment that enables people with like interests to share information:	Community provider
Rich media advertisements are a sales-oriented marketing format.	False
Which of the following best describes the digital social graph:	A mapping of all online social relationships
Switching costs are the merchants' costs of changing prices.	False
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:	Procurement
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.	True
In general, for digital goods, the marginal cost of producing another unit is about zero.	True
The effort required to locate a suitable product is called:	Search costs
Exposing an individual to ads that are chosen and based on the recorded and analyzed behavior of the individual is referred to as:	Behavioral targeting
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology:	Interactivity
Podcasting allows subscribers to listen to live, streaming radio and other audio content.	False
What event marked the beginning of e-commerce?	The first paid advertisements placed on a website
Market creators:	Provide a digital environment where buyers and sellers can establish prices for products
Information asymmetry exists when there is more information about one product than there is about a similar product.	False
A marketplace extended beyond traditional boundaries and removed from a temporal and geographical location is called a:	Marketspace
Information density refers to the:	Total amount and quantity of information available to all market participants
eBay is an example of:	C2C e-commerce
The lowered cost of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce:	Information density
Which of the following marketing formats is sales oriented, rather than branding oriented or a mix:	Search engine
Which of the following social commerce features allow social network sites to gather and distribute to others information about which products a user likes and dislikes:	Network notification
What standards are referred to when discussing universal standards as a unique feature of e-commerce?	Common spoken and written languages
A secure website that links a large firm to its suppliers and other key business partners is called a:	Private industrial network
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.	False
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.	True
A third-party net marketplace that connects many buyers and suppliers for spot purchasing is called:	Exchange
The internet shrinks information asymmetry.	True
Reducing the business process layers in a distribution channel is called:	Disintermediation
In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.	False
Advertising networks track a user's behavior at thousands of websites.	True
The internet enables _______ marketing, by leveraging the fact that there is always some demand, however small, for a product.	Long-tail
Web personalization is used primarily as a major marketing tool.	Tru
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.	True
Compared to traditional goods, digital goods incur:	Lower distribution costs
Net marketplaces:	Are industry owned or operate as independent intermediaries between buyers and sellers
An example of the market creator business model is eBay, a C2C auction site.	True
Which of the following statements about m-commerce is not true:	In 2014, the main areas of growth are in online banking and location-based services
Geoadvertising sends ads to users based on their:	GPS locations
______ uses the community provider internet business model.	Twitter
Recent developments in e-commerce include all of the following except:	Internet-based models of computing, such as smartphone apps

Created by: scottcampbell