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What is the difference between personalization and customization, as applied to e-commerce technologies?
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The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology:
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Chapter 10
| Question | Answer |
|---|---|
| What is the difference between personalization and customization, as applied to e-commerce technologies? | Personalization refers to adjusting marketing messages for a concumer; customization refers to adjusting a product or service based on a user's preferences |
| The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology: | Richness |
| Retail consumer e-commerce is growing at single-digit rates. | False |
| Indirect goods are not involved firsthand in the production process. | True |
| In the ______ revenue models, a firm offers some services for free but charges a subscription fee for premium services. | Free/freemium |
| Intellectual property refers to all forms of human expression, both tangible and intangible. | False |
| All of the following are activities related to establishing a web presence except for: | Newsletters |
| ________ refers to businesses selling goods and services electronically to businesses. | B2C e-commerce |
| Compared to traditional goods, digital goods have: | Greater pricing flexibility |
| Varying a product's price according to the supply situation of the seller is called _________ pricing. | Dynamic |
| In planning a robust e-commerce presence, you will want to consider the blog platform as part of your _________ presence. | Social media |
| Selling the same goods to different targeted groups at different prices is called: | Price discrimination |
| Goods that are involved in the actual production process are referred to as: | Direct goods |
| Which of the following is not one of four types of presence to be considered when building an E-commerce presence: | Corporate |
| E-commerce refers simply to the use of the internet and the web to transact business. | True |
| Traditional online marketing, such as display ads, is still the majority of all online marketing. | True |
| All of the following are unique features of e-commerce technology, except: | Universality |
| EDI is: | The exchange between two organizations of standard transactions through a network |
| Digital goods are goods that are: | Delivered digitally |
| Behavioral targeting occurs at two levels: individual websites and through ISPs. | False |
| Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. | Asymmetry |
| EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. | False |
| A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a _______ service. | Geoinformation |
| Exchanges have become one of the most popular types of net marketplace because they encourage competitive bidding that drives prices down. | False |
| Which of the following internet business models does Amazon.com use: | E-tailer |
| Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: | Crowdsourcing |
| _______ describes the concept that a large group of people is better at making good decisions than a single person. | The wisdom of crowds |
| Based on your reading of the chapter, e-commerce is: | Still in a revolutionary phase |
| Rich media advertisements are a sales oriented marketing format. | False |
| What is the primary benefit to consumers of disintermediation? | Lower costs |
| Which of the following is a milestone for the website development phase of building an e-commerce presence: | Website plan |
| An example of the portal business model is Facebook. | False |
| Which of the following best illustrates the transaction fee revenue model: | eBay receives a small fee from a seller if a seller is successful in selling an item |
| Disintermediation provides major benefits to the distributor. | False |
| Which of the following is a marketing format that uses banner ads and pop-ups with interactive features: | Display ads |
| Which of the following best illustrates the affiliate revenue model: | Epinions receives a fee after steering a customer to a participating vendor |
| Which of the following best illustrates the sales revenue model: | Apple accepts micropayments for single music track downloads |
| Content providers use _______ systems to process large amounts of very small monetary transactions cost-effectively. | Micropayment |
| In which of the following internet business models does a merchant create an online digital environment that enables people with like interests to share information: | Community provider |
| Rich media advertisements are a sales-oriented marketing format. | False |
| Which of the following best describes the digital social graph: | A mapping of all online social relationships |
| Switching costs are the merchants' costs of changing prices. | False |
| The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: | Procurement |
| Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing. | True |
| In general, for digital goods, the marginal cost of producing another unit is about zero. | True |
| The effort required to locate a suitable product is called: | Search costs |
| Exposing an individual to ads that are chosen and based on the recorded and analyzed behavior of the individual is referred to as: | Behavioral targeting |
| The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology: | Interactivity |
| Podcasting allows subscribers to listen to live, streaming radio and other audio content. | False |
| What event marked the beginning of e-commerce? | The first paid advertisements placed on a website |
| Market creators: | Provide a digital environment where buyers and sellers can establish prices for products |
| Information asymmetry exists when there is more information about one product than there is about a similar product. | False |
| A marketplace extended beyond traditional boundaries and removed from a temporal and geographical location is called a: | Marketspace |
| Information density refers to the: | Total amount and quantity of information available to all market participants |
| eBay is an example of: | C2C e-commerce |
| The lowered cost of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce: | Information density |
| Which of the following marketing formats is sales oriented, rather than branding oriented or a mix: | Search engine |
| Which of the following social commerce features allow social network sites to gather and distribute to others information about which products a user likes and dislikes: | Network notification |
| What standards are referred to when discussing universal standards as a unique feature of e-commerce? | Common spoken and written languages |
| A secure website that links a large firm to its suppliers and other key business partners is called a: | Private industrial network |
| Price transparency refers to the ability of consumers to discover what merchants actually pay for products. | False |
| All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. | True |
| A third-party net marketplace that connects many buyers and suppliers for spot purchasing is called: | Exchange |
| The internet shrinks information asymmetry. | True |
| Reducing the business process layers in a distribution channel is called: | Disintermediation |
| In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites. | False |
| Advertising networks track a user's behavior at thousands of websites. | True |
| The internet enables _______ marketing, by leveraging the fact that there is always some demand, however small, for a product. | Long-tail |
| Web personalization is used primarily as a major marketing tool. | Tru |
| Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities. | True |
| Compared to traditional goods, digital goods incur: | Lower distribution costs |
| Net marketplaces: | Are industry owned or operate as independent intermediaries between buyers and sellers |
| An example of the market creator business model is eBay, a C2C auction site. | True |
| Which of the following statements about m-commerce is not true: | In 2014, the main areas of growth are in online banking and location-based services |
| Geoadvertising sends ads to users based on their: | GPS locations |
| ______ uses the community provider internet business model. | |
| Recent developments in e-commerce include all of the following except: | Internet-based models of computing, such as smartphone apps |
Created by:
scottcampbell