Marketing CH 21 Word Scramble
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| Term | Definition |
| Channel of distribution | The path a product takes from its producer or manufacturer to the final user |
| intermediary | Middleman business involved in sales transactions that move products from the manufacturer to the final user. |
| wholesaler | A business that obtains goods from manufacturers and resells them to organizational users, other wholesalers, and retailers, also called distributors. |
| rack jobber | One who manages inventory and merchandising for retailers by counting stock, filling the shelves when needed, and maintaining store displays |
| drop shipper | One who owns the goods he or she sells, but does not physically handle the actual products. |
| agent | One who acts as an intermediary by bringing buyers and sellers together |
| direct distribution | A channel of distribution that occurs when the producer sells goods or services directly to the customer with no intermediaries. |
| indirect distribution | A channel of distribution that involves one or more intermediaries. |
| exclusive distribution | business that obtains goods from manufacturers and resells them to organizational users, other wholesalers, and retailers, also called distributors. |
| integrated distribution | the manufacturer acts as wholesaler and retailer for its own products |
| selective distribution | Distribution in which a limited number of outlets in a given geographic area sell a manufacturer’s product. |
| intensive distribution | Distribution that involves the use of all suitable outlets to sell a product. |
| e-marketplace | an online shopping outlet |
Created by:
mgarda