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Marketing CH 21

Chapter 21 Distribution

TermDefinition
Channel of distribution The path a product takes from its producer or manufacturer to the final user
intermediary Middleman business involved in sales transactions that move products from the manufacturer to the final user.
wholesaler A business that obtains goods from manufacturers and resells them to organizational users, other wholesalers, and retailers, also called distributors.
rack jobber One who manages inventory and merchandising for retailers by counting stock, filling the shelves when needed, and maintaining store displays
drop shipper One who owns the goods he or she sells, but does not physically handle the actual products.
agent One who acts as an intermediary by bringing buyers and sellers together
direct distribution A channel of distribution that occurs when the producer sells goods or services directly to the customer with no intermediaries.
indirect distribution A channel of distribution that involves one or more intermediaries.
exclusive distribution business that obtains goods from manufacturers and resells them to organizational users, other wholesalers, and retailers, also called distributors.
integrated distribution the manufacturer acts as wholesaler and retailer for its own products
selective distribution Distribution in which a limited number of outlets in a given geographic area sell a manufacturer’s product.
intensive distribution Distribution that involves the use of all suitable outlets to sell a product.
e-marketplace an online shopping outlet
Created by: mgarda
 

 



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