106264 unit 3 Word Scramble

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Question	Answer
market strategies are designed and implemented for the over all purpose of?	achieving planned goals
which of the following is a consideration in the PLACE element?	choosing distribution channels
which of the following best describes, the roll of tactics in marketing strategies?	specific actions
likees to travel a great deal	pysco
lives in florida	geo
enjoys skiing	pysco
is a female	demo
running shoes	behavioral
makes 30000$ a year	demo
lives in the us	geo
shampoo for dry hair	demo
has an out going personality	physco
lives in stanly county	geo
companies have been forced to pay more attention to the specific needs of consumers because of?	competition
procter and gambles decision to offer different types of soaps in a wide range of prices is an example of	market segmentation
when sellers offer one size fits all products that will appeal to most buyers, they are using?	mass marketing
liza has always wanted a horse, and she has finally saved enough money to buy one. in marketing terms liza is a?	market
marzetti's musical instruments has determined that it will focus its marketing efforts on senior high school students this is called a?	TARGET MARKET
the same person can be included in more than one?	target market
marketers should check on their markets frequently because markets can	change
sorting customers by their physical and social characteristics is called	demographic segmentation
the community college has decided to market its evening classes to women between the ages of 18 - 30 who are high school graduates. what kind of segmentation is this?	demographic
geographic segmentation is dividing the market by where customers are?	living
when customers by making a purchase, marketers want to pin point the	cause
which question do customers ask in behavioral segmentation	how will this market benefit me
which of the following should be included in a market plan?	the organizations mission statement
which of the following is often included in a marketing plans situation analysis?	SWOT analysis chart
what section of the marketing plan includes information about expected results?	performance and implementation
Which of the following items might be included in a marketing plans appendix	a product photograph
a marketing plan should outline a specific activities that the business will use to	achieve its marketing objectives
which of the following is an important benefit to having a marketing plan?	they can help obtain funding
a business iidentifies a market that share common jcharacteristics on the basis of where people live and work which is an exaple of? ____________ segmentation	Geo
businesses that segment the market based on psychograpgics are grouping people according to their	lifestyles
identifying market segmentation helps a business develop	market stratagies
selectin a target market based on very specific driteria that limit the audiance to a well-defined segment is an example of?	niche marketing
when green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. the company is using _______ marketing?	mass marketing

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