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106264 unit 3
Question | Answer |
---|---|
market strategies are designed and implemented for the over all purpose of? | achieving planned goals |
which of the following is a consideration in the PLACE element? | choosing distribution channels |
which of the following best describes, the roll of tactics in marketing strategies? | specific actions |
likees to travel a great deal | pysco |
lives in florida | geo |
enjoys skiing | pysco |
is a female | demo |
running shoes | behavioral |
makes 30000$ a year | demo |
lives in the us | geo |
shampoo for dry hair | demo |
has an out going personality | physco |
lives in stanly county | geo |
companies have been forced to pay more attention to the specific needs of consumers because of? | competition |
procter and gambles decision to offer different types of soaps in a wide range of prices is an example of | market segmentation |
when sellers offer one size fits all products that will appeal to most buyers, they are using? | mass marketing |
liza has always wanted a horse, and she has finally saved enough money to buy one. in marketing terms liza is a? | market |
marzetti's musical instruments has determined that it will focus its marketing efforts on senior high school students this is called a? | TARGET MARKET |
the same person can be included in more than one? | target market |
marketers should check on their markets frequently because markets can | change |
sorting customers by their physical and social characteristics is called | demographic segmentation |
the community college has decided to market its evening classes to women between the ages of 18 - 30 who are high school graduates. what kind of segmentation is this? | demographic |
geographic segmentation is dividing the market by where customers are? | living |
when customers by making a purchase, marketers want to pin point the | cause |
which question do customers ask in behavioral segmentation | how will this market benefit me |
which of the following should be included in a market plan? | the organizations mission statement |
which of the following is often included in a marketing plans situation analysis? | SWOT analysis chart |
what section of the marketing plan includes information about expected results? | performance and implementation |
Which of the following items might be included in a marketing plans appendix | a product photograph |
a marketing plan should outline a specific activities that the business will use to | achieve its marketing objectives |
which of the following is an important benefit to having a marketing plan? | they can help obtain funding |
a business iidentifies a market that share common jcharacteristics on the basis of where people live and work which is an exaple of? ____________ segmentation | Geo |
businesses that segment the market based on psychograpgics are grouping people according to their | lifestyles |
identifying market segmentation helps a business develop | market stratagies |
selectin a target market based on very specific driteria that limit the audiance to a well-defined segment is an example of? | niche marketing |
when green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. the company is using _______ marketing? | mass marketing |