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106264 unit 3
| Question | Answer |
|---|---|
| market strategies are designed and implemented for the over all purpose of? | achieving planned goals |
| which of the following is a consideration in the PLACE element? | choosing distribution channels |
| which of the following best describes, the roll of tactics in marketing strategies? | specific actions |
| likees to travel a great deal | pysco |
| lives in florida | geo |
| enjoys skiing | pysco |
| is a female | demo |
| running shoes | behavioral |
| makes 30000$ a year | demo |
| lives in the us | geo |
| shampoo for dry hair | demo |
| has an out going personality | physco |
| lives in stanly county | geo |
| companies have been forced to pay more attention to the specific needs of consumers because of? | competition |
| procter and gambles decision to offer different types of soaps in a wide range of prices is an example of | market segmentation |
| when sellers offer one size fits all products that will appeal to most buyers, they are using? | mass marketing |
| liza has always wanted a horse, and she has finally saved enough money to buy one. in marketing terms liza is a? | market |
| marzetti's musical instruments has determined that it will focus its marketing efforts on senior high school students this is called a? | TARGET MARKET |
| the same person can be included in more than one? | target market |
| marketers should check on their markets frequently because markets can | change |
| sorting customers by their physical and social characteristics is called | demographic segmentation |
| the community college has decided to market its evening classes to women between the ages of 18 - 30 who are high school graduates. what kind of segmentation is this? | demographic |
| geographic segmentation is dividing the market by where customers are? | living |
| when customers by making a purchase, marketers want to pin point the | cause |
| which question do customers ask in behavioral segmentation | how will this market benefit me |
| which of the following should be included in a market plan? | the organizations mission statement |
| which of the following is often included in a marketing plans situation analysis? | SWOT analysis chart |
| what section of the marketing plan includes information about expected results? | performance and implementation |
| Which of the following items might be included in a marketing plans appendix | a product photograph |
| a marketing plan should outline a specific activities that the business will use to | achieve its marketing objectives |
| which of the following is an important benefit to having a marketing plan? | they can help obtain funding |
| a business iidentifies a market that share common jcharacteristics on the basis of where people live and work which is an exaple of? ____________ segmentation | Geo |
| businesses that segment the market based on psychograpgics are grouping people according to their | lifestyles |
| identifying market segmentation helps a business develop | market stratagies |
| selectin a target market based on very specific driteria that limit the audiance to a well-defined segment is an example of? | niche marketing |
| when green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. the company is using _______ marketing? | mass marketing |
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106264