Baran: Newspapers Test
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| A. 1-cent newspaper; first= New York Sun (1833); wanted to attract large readers b/c of the cheapness (large readers draws in advertisers); turned millions of "regular people" into newspaper readers, made newspapers the people's medium B. the way newspapers and other media influence not only what we think, but what we think aboutC. do not gather and distribute news, operate as clearing houses for the work of columnists, essayists, cartoonists, and other creative individuals D. readers who did not originally purchase the paperE. interpreting the relative placement of stories in the newspaper F. populist approach to the news, audience= "common man"; had stories about sex, crime, and disaster news, giant headlines, heavy use of illustration and reliance on cartoons and color G. in response to competition from magazines and radio for advertising; newspapers in different cities across the country owned by a single companyH. because of their reach, good demographics, and their local nature I. 1) realized to be successful need to fragment audience 2) Hispanics= fastest-growing population 3) b/c newspaper is the most local of the mass media, nonnative speakers tend to identify closely with their immediate locales J. papers rely on advertisers for online revenue, papers experimenting with making all or some of their content available only to those visitors willing to payK. picked up the "mantle of alternative", weeklies with a very local and very political orientation (EX: Clevelands' Urban Dialect) L. single-sheet announcements of accounts of events imported from England M. They are getting older, as young people abandon the paper for the Net or for no news at allN. Jame's Franklin's New-England Courant O. stories that help citizens to make intelligent decisions and keep up with important issues of the day P. in decline, few cities with competing chains; chain ownership has become commonQ. fueling hypercommercialism, erosion of firewall between the businesses and editorial sides of newspapers, and the loss of the newspapers traditional journalistic mission R. made illegal writing, publishing, or printing "any false scandalous and malicious writing" about the president, congress, or the federal government |
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eroberts093