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Global Culture.

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Question
Answer
Giddens (1990) says that   Technological change has led to globalisation. Goods can be transported to anywhere in the world and information can be quickly transmitted over the globe.  
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THis has meant that cultures that were once local have....   now become global  
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Klein (2000) and Sklair (1995) point one that a few large transnational corporations (TNCs) are involved in the majority of.....   cultural productions, making cultural goods that are consumed all over the world.  
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Sklair argues that Transnational cooperations and the global media have.....   more power than individual nation states  
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Critics of globalisation worry that these TNC's will replace the worlds current cultural diversity with western culture. They refer to cultural globalisation as the.....   cultural imperialism.  
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Klein (2000) says theres already a......   trend towards cultural homogeneity (everyone having the same cultural, wearing the same trainer, eating the burgers and drinking the same fizzy drinks)  
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Supporters of cultural globalisation say that its a two way process.Western culture is transmitted into new societies and other identities and cultures get passed back to western societies   other identitys and cultures get passed back into western societies.  
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With the movement of people from different cultures and countries to other parts of the world. many countries are now......   multicultural societies. postmodernists argue that this allows people consume a plurality of cultures- this is called multiculturalisms. they think that globalisation leads to hybridity of cultures rather than one culture being imposed on another.  
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