International Exam 3
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| show | Global integration versus local responsiveness
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| Dell computer corporation maintains no inventory and builds each computer to order. Dell is most likely following a policy of _______? | show 🗑
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| An approach that says it is more important to understand customer requirements on an individual basis for greater customer satisfaction | show 🗑
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| Which aspect of international marketing is analyzed in the first phase of the international planning process? | show 🗑
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| At which stage of the international planning process would a marketing manager make decisions involving situation analysis, objectives and goals, budgets, and action programs? | show 🗑
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| show | developing the marketing plan
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| Which mode of foreign market entry is the riskiest? | show 🗑
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| show | direct
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| show | indirect
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| show | indirect exporting
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| show | strategic international alliance
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| show | joint venture
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| During the imaging activity stage of building a strategic alliance, which of these relationship skills is most important? | show 🗑
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| show | operate in a country or market in which none of the participants is currently active
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| In the current scenario, a company that is attempting to reorganize for global competition is most likely to adopt a _____. | show 🗑
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| show | From a sellers' to a customers' market
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| show | market perceived quality and performance quality
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| _____ is a term used to identify concern with the environmental consequences of a variety of marketing activities. | show 🗑
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| As part of the "green marketing" movement, European Commission has passed legislation to control packeting waste. Two critical issues that affect product development are the control of the packaging component of solid waste and _______??? | show 🗑
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| _____ is the process by which innovation spreads | show 🗑
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| According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between | show 🗑
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| show | the method used to communicate the idea
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| In general, the rate of diffusion can be postulated as negatively related to _____. | show 🗑
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| The success of a firm taking inventions to market is referred to as _____. | show 🗑
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| show | core component
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| show | repeatability
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| Because a service is individually produced and is virtually unique, the service is said to have | show 🗑
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| Which of the following is the largest services export of the United States? | show 🗑
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| Which barrier that consumer services marketers in the global market place is in force when a foreign market requires that services originate within the foreign market itself? | show 🗑
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| Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the | show 🗑
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| show | professional buyers tend to act in concert
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| show | they value employees and stability very highly
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| Which stage of Rostow's 5 stage model of economic growth is a country in if they are focused on manufacturing both semi durable and non durable consumer goods and goods demanded relate to equipment and supplies to support manufacturing | show 🗑
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| show | customer
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| show | Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks`
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| With respect to universal standards in the sales of international products, which of the following statements is most applicable? | show 🗑
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| Which of the following is the international organization that is attempting to synchronize standards for several international industrial sectors? | show 🗑
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| ISO 9000 involves the: | show 🗑
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| show | these services are almost always more profitable than the actual sale of the primary good itself
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| show | client following
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| show | GATT; NAFTA
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| Which of the following has become the primary channel for business-to-business promotion and selling in many foreign countries? | show 🗑
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| show | trade shows
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| show | culture
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| show | intelligence gathering
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| a distribution structure that an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers | show 🗑
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| A(n)_____ is the foundation of the Japanese distribution system. | show 🗑
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| Which of the following has long been considered the most effective nontariff barrier to the Japanese market? | show 🗑
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| show | ford motor company
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| _____ are frequently criticized for not representing the best interests of a manufacturer. | show 🗑
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| show | final consuemr
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| Agent middlemen | show 🗑
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| show | the limited control over the entire distribution process
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| _____ will most likely use the services provided by a home-country middleman. | show 🗑
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| show | an export management company
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| the best way of selecting a middleman | show 🗑
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| Which technique of motivating middlemen works best when cultural distances are great? | show 🗑
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| show | parallel importing
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| Technically, e-commerce is considered to be a form of _____ | show 🗑
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| show | advertising and promotion of goods
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