International Exam 3
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each of the black spaces below before clicking
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| Which best describes the view towards market segmentation in the 1990’s? | show 🗑
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| show | Mass customization
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| show | Customization
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| show | Company character
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| show | developing the marketing plan
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| Coffee a Day has recently decided on the mode of entry to a particular market. In which phase of the planning process is the coffee chain currently in ? | show 🗑
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| show | direct foreign investment
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| show | direct
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| When a company sells to a buyer (importer or distributor) in the home country who in turn exports the product, the company is into _____. | show 🗑
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| show | indirect exporting
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| show | strategic international alliance
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| show | joint venture
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| show | creating intimacy
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| A point of difference between consortia and joint ventures is that consortia: | show 🗑
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| In the current scenario, a company that is attempting to reorganize for global competition is most likely to adopt a _____. | show 🗑
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| show | From a sellers' to a customers' market
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| show | market perceived quality and performance quality
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| show | green marketing
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| show | consumer demand for environmentally friendly products
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| show | diffusion
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| According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between | show 🗑
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| Which of the following is considered to be one of the extraneous variables that affects the rate of diffusion of an object? | show 🗑
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| In general, the rate of diffusion can be postulated as negatively related to _____. | show 🗑
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| show | conversion ability
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| show | core component
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| Services are distinguished by all of the following unique characteristics EXCEPT | show 🗑
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| Because a service is individually produced and is virtually unique, the service is said to have | show 🗑
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| show | International tourism
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| Which barrier that consumer services marketers in the global market place is in force when a foreign market requires that services originate within the foreign market itself? | show 🗑
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| show | country of origin effect
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| Which of the following factors exacerbates the volatility in demand in industrial markets? | show 🗑
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| show | they value employees and stability very highly
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| show | takeoff
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| The perception of quality rests solely with the: | show 🗑
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| Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea? | show 🗑
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| With respect to universal standards in the sales of international products, which of the following statements is most applicable? | show 🗑
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| Which of the following is the international organization that is attempting to synchronize standards for several international industrial sectors? | show 🗑
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| ISO 9000 involves the: | show 🗑
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| show | these services are almost always more profitable than the actual sale of the primary good itself
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| show | client following
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| show | GATT; NAFTA
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| Which of the following has become the primary channel for business-to-business promotion and selling in many foreign countries? | show 🗑
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| _____ provide(s) the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products. | show 🗑
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| show | culture
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| show | intelligence gathering
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| show | import oriented
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| A(n)_____ is the foundation of the Japanese distribution system. | show 🗑
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| Which of the following has long been considered the most effective nontariff barrier to the Japanese market? | show 🗑
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| show | ford motor company
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| show | merchant middlemen
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| show | final consuemr
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| Agent middlemen | show 🗑
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| show | the limited control over the entire distribution process
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| show | companies which want to sell abroad with minimum financial commitment
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| middle man that can take responsibility for promotion of goods, credit arrangements, physical handling, market research, provide info on financials, patents, and licensing matters and work under the name of the company | show 🗑
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| show | personally talk to ultimate users of your product to find whom they consider to be the best distributors
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| show | communication
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| show | parallel importing
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| Technically, e-commerce is considered to be a form of _____ | show 🗑
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| show | advertising and promotion of goods
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