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Which best describes the view towards market segmentation in the 1990’s?
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Dell computer corporation maintains no inventory and builds each computer to order. Dell is most likely following a policy of _______?
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International Exam 3
| Question | Answer |
|---|---|
| Which best describes the view towards market segmentation in the 1990’s? | Global integration versus local responsiveness |
| Dell computer corporation maintains no inventory and builds each computer to order. Dell is most likely following a policy of _______? | Mass customization |
| An approach that says it is more important to understand customer requirements on an individual basis for greater customer satisfaction | Customization |
| Which aspect of international marketing is analyzed in the first phase of the international planning process? | Company character |
| At which stage of the international planning process would a marketing manager make decisions involving situation analysis, objectives and goals, budgets, and action programs? | developing the marketing plan |
| Coffee a Day has recently decided on the mode of entry to a particular market. In which phase of the planning process is the coffee chain currently in ? | developing the marketing plan |
| Which mode of foreign market entry is the riskiest? | direct foreign investment |
| When a company sells to a customer in another country, the company is into_____ exporting. | direct |
| When a company sells to a buyer (importer or distributor) in the home country who in turn exports the product, the company is into _____. | indirect |
| _____ requires no equity investment and thus has a low risk, low rate of return, and little control | indirect exporting |
| When two or more companies enter into a business relationship to cooperate out of mutual need and to share risk in achieving a common objective, they are most likely a(n) _____ | strategic international alliance |
| When two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena, they are in a _____ | joint venture |
| During the imaging activity stage of building a strategic alliance, which of these relationship skills is most important? | creating intimacy |
| A point of difference between consortia and joint ventures is that consortia: | operate in a country or market in which none of the participants is currently active |
| In the current scenario, a company that is attempting to reorganize for global competition is most likely to adopt a _____. | matrix form |
| Which of the following represents the shift of power in the marketplace? | From a sellers' to a customers' market |
| Which are the two dimensions of quality? | market perceived quality and performance quality |
| _____ is a term used to identify concern with the environmental consequences of a variety of marketing activities. | green marketing |
| As part of the "green marketing" movement, European Commission has passed legislation to control packeting waste. Two critical issues that affect product development are the control of the packaging component of solid waste and _______??? | consumer demand for environmentally friendly products |
| _____ is the process by which innovation spreads | diffusion |
| According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between | introduction of an idea or product and its widespread adoption |
| Which of the following is considered to be one of the extraneous variables that affects the rate of diffusion of an object? | the method used to communicate the idea |
| In general, the rate of diffusion can be postulated as negatively related to _____. | complexity |
| The success of a firm taking inventions to market is referred to as _____. | conversion ability |
| The product platform, design features, and functional features are all found in which of the following components of the product component model used in the text? | core component |
| Services are distinguished by all of the following unique characteristics EXCEPT | repeatability |
| Because a service is individually produced and is virtually unique, the service is said to have | heterogeneity |
| Which of the following is the largest services export of the United States? | International tourism |
| Which barrier that consumer services marketers in the global market place is in force when a foreign market requires that services originate within the foreign market itself? | protectionism |
| Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the | country of origin effect |
| Which of the following factors exacerbates the volatility in demand in industrial markets? | professional buyers tend to act in concert |
| Why are Japanese and German firms generally better at managing market volatility than American firms? | they value employees and stability very highly |
| Which stage of Rostow's 5 stage model of economic growth is a country in if they are focused on manufacturing both semi durable and non durable consumer goods and goods demanded relate to equipment and supplies to support manufacturing | takeoff |
| The perception of quality rests solely with the: | customer |
| Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea? | Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks` |
| With respect to universal standards in the sales of international products, which of the following statements is most applicable? | there is a lack of universal standards |
| Which of the following is the international organization that is attempting to synchronize standards for several international industrial sectors? | the global harmonization task force |
| ISO 9000 involves the: | registration and certification of a manufacturer's quality system |
| After sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management? | these services are almost always more profitable than the actual sale of the primary good itself |
| A company moving into another country upon getting business deals in those countries | client following |
| Until the _____ and _____ agreements, there were few international rules of fair play governing trade in services | GATT; NAFTA |
| Which of the following has become the primary channel for business-to-business promotion and selling in many foreign countries? | trade shows |
| _____ provide(s) the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products. | trade shows |
| Relationship marketing is particularly important in international markets where _____ dictates strong ties between people and companies. | culture |
| One of the key functions of global account managers revolves around the notion of | intelligence gathering |
| a distribution structure that an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers | import oriented |
| A(n)_____ is the foundation of the Japanese distribution system. | small retailer |
| Which of the following has long been considered the most effective nontariff barrier to the Japanese market? | distribution in japan |
| one of three companies involved in a single online site for purchasing automotive parts from suppliers | ford motor company |
| _____ are frequently criticized for not representing the best interests of a manufacturer. | merchant middlemen |
| Activities in a distribution channel end with a _____. | final consuemr |
| Agent middlemen | work on commission and arrange for sales in the foreign country |
| Which of the following represents a major trade-off when using home-country middlemen? | the limited control over the entire distribution process |
| _____ will most likely use the services provided by a home-country middleman. | companies which want to sell abroad with minimum financial commitment |
| middle man that can take responsibility for promotion of goods, credit arrangements, physical handling, market research, provide info on financials, patents, and licensing matters and work under the name of the company | an export management company |
| the best way of selecting a middleman | personally talk to ultimate users of your product to find whom they consider to be the best distributors |
| Which technique of motivating middlemen works best when cultural distances are great? | communication |
| When a company's goods intended for one country are diverted through distributors to another country, where they compete with existing retail or wholesale organizations, it is known as _____. | parallel importing |
| Technically, e-commerce is considered to be a form of _____ | direct selling |
| All of the following is involved in a physical distribution system EXCEPT | advertising and promotion of goods |
Created by:
lscott89