midterm 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | information that exist within the company
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| marketing intelligence | show 🗑
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| competitor intelligence | show 🗑
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| show | the function that links consumer, customer and public to the marketer though info that is used to identify and define marketing oppertunities/ problems, generate, refine, and evaluate marketing actions, to moniter performance, and to improve understanding
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| exploratory research | show 🗑
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| descriptive research | show 🗑
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| show | marketing research to test hypotheses about cause and affect relationships
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| show | information that already exists somewhere having been collected for another purpose
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| primary data | show 🗑
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| show | computerized collections of information available from online commercial sources or via the internet
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| show | the gathering of primary data by observing relevant people, actions, and situations
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| ethnographic research | show 🗑
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| show | the gathering of primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior
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| experimental research | show 🗑
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| focus group | show 🗑
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| show | internet based research using online surveys, panels, experiments, focus groups, ect.
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| sample | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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