midterm 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| internal databases | information that exist within the company
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| marketing intelligence | everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans
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| competitor intelligence | information gathered that informs on what the competition is doing or is about to do
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| marketing research | the function that links consumer, customer and public to the marketer though info that is used to identify and define marketing oppertunities/ problems, generate, refine, and evaluate marketing actions, to moniter performance, and to improve understanding
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| exploratory research | research to gather preliminary information that will help to better define problems and suggest hypothosis
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| descriptive research | better describe problems, situations, or markets, such as the market potential for a product of the demographics and attitudes of consumers
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| causal research | marketing research to test hypotheses about cause and affect relationships
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| secondary data | information that already exists somewhere having been collected for another purpose
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| primary data | information collected for the specific purpose at hand
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| online database | computerized collections of information available from online commercial sources or via the internet
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| observational research | the gathering of primary data by observing relevant people, actions, and situations
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| ethnographic research | a form of observational reaserch that involves sending trained observers to watch and interact with consumers in their "natural habitat"
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| survey research | the gathering of primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior
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| experimental research | the gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors and checking for differences in group responses
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| focus group | a small sample or typical consumer under the direction of a group leader who elicits their reaction to a stimulus such as an as or product concept
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| online marketing research | internet based research using online surveys, panels, experiments, focus groups, ect.
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| sample | a segment of the population selected for marketing research to represent the population as a whole
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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