midterm 2
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show | information that exist within the company
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show | everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans
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show | information gathered that informs on what the competition is doing or is about to do
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marketing research | show 🗑
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show | research to gather preliminary information that will help to better define problems and suggest hypothosis
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show | better describe problems, situations, or markets, such as the market potential for a product of the demographics and attitudes of consumers
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causal research | show 🗑
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secondary data | show 🗑
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primary data | show 🗑
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show | computerized collections of information available from online commercial sources or via the internet
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show | the gathering of primary data by observing relevant people, actions, and situations
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ethnographic research | show 🗑
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show | the gathering of primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior
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experimental research | show 🗑
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focus group | show 🗑
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online marketing research | show 🗑
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show | a segment of the population selected for marketing research to represent the population as a whole
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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