Busy. Please wait.
Log in with Clever

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever

Username is available taken
show password

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't Know
Remaining cards (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Acct. Vocab ch7

midterm 2

internal databases information that exist within the company
marketing intelligence everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans
competitor intelligence information gathered that informs on what the competition is doing or is about to do
marketing research the function that links consumer, customer and public to the marketer though info that is used to identify and define marketing oppertunities/ problems, generate, refine, and evaluate marketing actions, to moniter performance, and to improve understanding
exploratory research research to gather preliminary information that will help to better define problems and suggest hypothosis
descriptive research better describe problems, situations, or markets, such as the market potential for a product of the demographics and attitudes of consumers
causal research marketing research to test hypotheses about cause and affect relationships
secondary data information that already exists somewhere having been collected for another purpose
primary data information collected for the specific purpose at hand
online database computerized collections of information available from online commercial sources or via the internet
observational research the gathering of primary data by observing relevant people, actions, and situations
ethnographic research a form of observational reaserch that involves sending trained observers to watch and interact with consumers in their "natural habitat"
survey research the gathering of primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior
experimental research the gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors and checking for differences in group responses
focus group a small sample or typical consumer under the direction of a group leader who elicits their reaction to a stimulus such as an as or product concept
online marketing research internet based research using online surveys, panels, experiments, focus groups, ect.
sample a segment of the population selected for marketing research to represent the population as a whole
Created by: 669545743
Popular Accounting sets




Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
restart all cards