managing marketing channels and supply chains
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| show | individuals and firms invollved in the process of making a product or service available for use.
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| important functions performed by intermediaries | show 🗑
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| tansactional benefits | show 🗑
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| logistical beneifts | show 🗑
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| facilitating benefits | show 🗑
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| show | producer and the ultimate consumer deal directly with each other.
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| show | intermediaries are inserted between producers and consumers to perform numerous channel funtions.
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| Multichannel marketing | show 🗑
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| Dual distribution | show 🗑
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| show | one firms marketing channel is used to sell another firm's products.
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| show | professionally managed and centrally coordianted marketing channels designed to acieve channel economies and maximum marketing impact.
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| show | producer might own intermediary at the next level down in the channel.
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| show | when the producer owns the the intermediary at the next level down in the channel.
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| backward integration | show 🗑
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| show | independent production and distribution firms inegrate their efforts on a contractual basis to obtain greater funtional economies.
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| 3 most popular types of contractual systems | show 🗑
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| show | involves a wholesaler that develops a contractual relationship with small retailers to standardize and coordinate buying practices, and inventory management efforts.
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| show | exist when small, independent retailers form an orgainzation that operates a wholesale facility cooperatively.
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| show | contractual arrangement between a parent company and an individual that allows the franchisee to operate a certain type of business.
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| show | business users are fewer in number, tend to be more concentrated geographically, and buy in larger quantities.
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| what is the principle distinction between corporate vertical marketing and administered vertial marketing? | show 🗑
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| show | 1. which channel provides the best coverage of target market? 2. will best satisfy the buying requirements of target market. 3. which wil be most profitable
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| target market coverage | show 🗑
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| show | a firm tries to place its products in as many outlets as possible.
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| show | only one retail outlet in a specific geographical region carries the firms products.
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| show | a firm selects a few retail outlets in a specific geographical area to carry its products.
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| show | 1. information 2. convenience 3. variety 4. pre or post sale services.
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| channel conflict | show 🗑
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| disintermediation | show 🗑
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| what are the three degrees of distribution density? | show 🗑
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| logistics | show 🗑
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| show | 1. there needs to be flow of the product. 2. must be cost effective 3. must deliver good customer service
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| show | the various firms involved in performing the activities required to create and deliver a product or service to consumers.
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| show | 1. understand the customer 2. understand the supply chain 3. harmonize the supply chain with the marketing strategy
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| show | 1. there is no one best supply chain 2. the best supply chain is the one that is consistent with theneeds of the customer segment. 3. sometimes must make trade-offs between efficientcy and responsiveness on elements
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| show | total logistics cost 2. customer service concept
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| show | expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling.
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| show | the ability of logistics management to satisfy users in terms of time, dependability, communication and convenience
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| show | inventory management system whereby the supplier determines the product amount and assortement a customer(i.e. retailer) needs and automatically delivers the approprate items.
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| show | supply chain involves those who provide raw materials to manufacturers. the marketing channel delivers the finished goods to the ultimate consumer.
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| the choice of supply chain involves three steps. | show 🗑
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| a supply chain managers key task is to balance which 4 customer service factors against which 5 logistical cost factors? | show 🗑
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