NRRT TEST 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| What is Hospitality? | The provision of accommodation, food, and drink for people away from home for reward
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| Early Accommodations | -Private dwellings
-Caravansaries
-Monasteries
-English taverns
-Ordinaries
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| The Lodging Industry | -WTO says world hotel room inventory grows about 2.5% a year
-Occupancy rates average 65%
-1980's overbuilding-North America
-Locally- Overbuilding in Ft.Collins, low occupancy
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| Regions where rooms are found | -Mostly Europe
2nd- North America
3rd- Asia & Pacific
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| Profile of the U.S. Lodging customer | BUSINESS
-Male
-35-54
-Income $85,900
-Alone 56%
-Reservations 90%
-$112 ADR
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| Lodging Industry trends | -Technology
-Franchising
-Chains
-Segmentation
-Brand Diversification
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| Lodging Terminology | Occupancy/Average rate= Rev. PAR
-Full Service hotel
-Limited Service hotel
-Resort Hotel
-Convention Hotel
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| Chains vs. Franchise | Chains- effectively do many things than the independent owner. chain wide
Franchise- get a known name (chain) not always achieve the quality desired by the chain
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| Bed and Breakfast, Timeshares | B&B- growing segment, found in many areas where major hotel & motels do not build, they are unique, advertise through travel guides
-TS- FASTEST GROWING SECTOR, worldwide
US leading
Florida #1 in US
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| Attraction | Elements of the tourist product which attract visitors and determine the choice to visit one place rather than another
MAIN MOTIVATORS FOR TRAVEL
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| Expenditures of attraction | receives the smallest amount of tourism revenue... rest of money goes to lodging and air travel.
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| Early attractions | -Cities/trade centers
-Early monuments
-Spas and seaside resorts
-Festivals and athletic contests
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| Seven Wonders of the Ancient World | 1. Great Pyramid of Egypt
2. Hanging Gardens of Babylon
3. Tomb of Mausolus at Halicarnassus
4. Statue of Zeus
5. Colossus of Rhodes
6. The Great Lighthouse
7. The Temple of Artemis
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| Typology of Attractions | -Cultural Attractions
-Natural Attractions
-Festivals and Events
-Recreation Attractions
-Entertainment Attractions
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| Cultural Attractions | -Historical Sites
*National Registar of Historic Places
*National Trust for Historic Preservations
-Architecture
-Cuisine
-Museums
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| Natural Attractions | - Landscapes
- Parks and Forests
- Flora and Fauna
- Islands
- Natural "wonders"
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| Most Visited park areas in the U.S. | 1. Blue Ridge Parkway
2. Golden Gate National Recreation Area
3. Great Smoky Mountains National Park
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| Festivals and Events | -Festivals, Religious events, Sporting events, conferences and trade shows
Types: Historic, Special Interest, Seasonal, Music
(Celebration)
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| Historic Reenactments | -The Civil War Reenactors
-The Renaissance
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| Special Interest Festivals | -Jack Daniels BBQ
-Oktoberfest
-Festivals around specific seasons or times
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| Music Festivals | Events
ex: New Orleans Jazz and Heritage Festival
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| Sporting events | Ex: The Boston Marathon-oldest annual marathon
-The X-Games
-Olympics
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| Conferences | -way of putting places on the map can have a big economic impact, particularly in small communities
ex: ISSRM conference in Sweden
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| Recreation Attractions | -Indoor and outdoor facilities where people can participate in sports and other recreational activities
PARTICIPATION
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| Entertainment Attractions | -Theme/Amusement Parks
-Companies:
Disney
Universal Studios
Anheuser
Six flags
IAPPA
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| Top Theme Parks for visitation in U.S. | 1. Magic Kingdom
2. Disneyland
3. Epcot
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| Gaming Industry- Casinos | - Only 2 States in 1988 Now 28
-HUGE economic impact
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| Entertainment Attractions...Top Music towns | -Nashville
-Branson
-Myrtle Beach
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| Other Entertainment | -Zoos and Aquariums
-Cinemas
-Shopping facilities
-Dave and Buster's
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| Major Issues in safety and security | -Terrorism
-Crime against tourists
-Fire
-Natural Disasters
-Health care away from home
-Outbreaks (Avian Flu, SARS)
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| Who is involved in tourism security? | -Agencies, private industry groups, airports
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| UNWTO and TERN | -Emergency Response
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| Terrorism and Travel History | -TWA Flight 847 6/24/85-navy driver killed
-Achille Lauro 10/7/85- ship
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| Impact of airport security | -Slower check-in, screening and customs
-Profiling has intimidated some
-Increased public safety
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| Crimes against tourists | Motivation: Robbery
easy targets- lack of familiarity with area, lots of cash
-Victims of rape, assault, murder
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| Hotel Fires and other disasters | MGM Grand Las Vegas Nov. 21,1980
-87 people killed
=many changes
Hyatt Regency kansas city walkway collapse= 114 killed
-2002 COLORADO ON FIRE!
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| Colorado Longwoods Study 2006 |
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| The 6 uses of Tourism Research | 1. To identify significant problems
2. To keep a business in touch with its markets
3. To reduce waste
4. To develop new sources of profit
5. To aid in sales promotion
6. To create good will
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| Two sources of information | -Primary date: Data collected for specific issue at hand
-Secondary data: Existing data (collected for some other purpose) that can be used to address issue at hand
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| Basic Research Methods | -Surveys
-Focus Groups
-Observational methods
-Experiments
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| Quantitative vs. Qualitative | Quan- More structured, fixed questions and response options
Qual- More depth and explanation, face-to-face
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| Types of Surveys | -personal interview
+Flexible -cost
+Amount of info -time
-Telephone
+Rapidly -less flexable
+Low Cost -Telemarketing trends
-Mail Survey
+Low cost -obtain good sample
+Large area -harder to get response
-Web Survey
+Low $ -So
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| observational Methods | Direct observation and recording
-accurate
-describes behavior
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| Marketing | an organizational function and a set of processes for creating, communicating, and delivering value to customers
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| Marketing Mix | 1. Timing
2. Brands
3. Packaging
4. Pricing
5. Channels of distribution
6. Product
7. Image
8. Advertising
9. Selling
10. Public Relations
11. Service Quality
12. Research
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| Role of Marketing | -To match the right product or service with the right market
-Find out what the consumers want!
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| The 4 P's and new 3 P's | -Product
-Place
-Price
-Promotion
-Programming
-People
-Partnership
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| Factors influencing Pricing | -Product Quality
-Product Distinctiveness
-Extent of Competition
-Cost of the product
-Seasonality
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| Market Segmentation | Divide the present and potential market on the basis of meaningful characteristics
-Geographic, Demographic, psychograpic, behavior patters, consumption patters, consumer predispositions
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| Rifle vs Shotgun Approach1 | Rifile- Specific group
Shotgun- product everyone can buy
(Network TV)
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| Marketing Planning | 1. Environmental Scanning
2. Market Assessment
3. Organizational Inventory
4. Strategic Advantages and goal setting
RESEARCH IS KEY!!
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| Marketing Basics | key audiences:
-Consumers
-Travel trade
-Convention Trade
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| Advertising | Print
-newspaper
-brochures
-broadcast
-online
-consumer distribution channels
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| Distribution Channels | Producers or Suppliers or tourism products->Info: Description and Marketing=$$ (consumers of tourism products (tourists) Product & Services-> Information: Demand & Customer feedback
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| Tour operators | (tour wholesalers)- own their own business and sell tours directly put together tour packages and sell through travel agents
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| OTA and GDS | OTA (Online Travel Aggregators)
-selling via internet
GDS (Global Distribution System)
55% of americans use search engines for travel
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