Advertising 19
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| Which print media is found in 98% of American homes? | directory
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| In which type of print medium is an advertisement's life the shortest? | newspaper
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| An advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. | banner ad
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| a newspaper advertisement that includes art or photos, copy, and a business or product's logo | display advertisement
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| Advertising that presents information about a business's contributions to the community rather than about the business's products | institutional advertising
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| Radio and television are examples of this. Newspapers are not. | broadcast media
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| magazines that are read for personal pleasure or interest | consumer magazines
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| the rate that a magazine charges for its advertising space is based on the magazine's ______ | circulation
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| printed posters on subways, buses, trains | transit advertising
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| provides information about advertising charges for most media | Standard Rate and Data Service
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| a special newspaper containing no editorial content | shopper
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| fee paid to a newspaper for guaranteed advertising space during a specific period | contract rate
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| useful items imprinted with an advertiser's name | specialty media
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| advertising designed to increase sales | promotional advertising
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| opportunity to present a compelling message to a target market | media plan
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| publication targeted for people with an interest in a particular field | trade magazine
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| an advertising form that is banned in some states | billboard
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| an advertisement that extends to the edge of the page | bleed
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