MKTG: Chapter 12
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| native ads | show 🗑
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| digital marketing | show 🗑
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| conversion | show 🗑
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| show | An internet ad a company doesn’t pay anything for unless someone actually clicks on it.
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| show | The use of computer-generated images to immerse people in a digital environment, often with the use of a head-mounted display.
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| show | When a message spreads rapidly (like a computer virus).
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| landing page | show 🗑
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| show | The process of using social networking websites to engage potential customers and market and sell products to them.
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| multivariate testing | show 🗑
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| show | Technology that display the same ads or similar ads after a person leaves the landing pages they have been routed to, even when they switch devices, browsers, and websites.
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| M-commerce | show 🗑
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| show | Technology whereby a digital image can be superimposed, or incorporated, into a person's real-world view.
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| show | Making a website more visible so that it shows up nearer to the top of the list in search-engine rankings.
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| user-generated content (UGC) | show 🗑
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| community managers | show 🗑
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| chatbots | show 🗑
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| search engine marketing (SEM) | show 🗑
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| bounce rate | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
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Created by:
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