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Sociology chapter 7

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Dominant Ideology   A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests.  
Gatekeeping   The process by which a relatively small number of people control what material eventually reaches the audience.  
Mass media   Print and electronic instruments of communication that carry messages to often widespread audiences.  
Narcotizing dysfunction   The phenomenon whereby the media provide such massive amounts of information that the audience becomes numb and generally fails to acti on the information, regarless of how compelling the issue.  
Opinion Leader   Someone who, through day to day personal constacts and communication, influences the opinions and discussions of others.  
Stereotypes   Unreliable generalization about all members of a group that do not recognize individual differences within the group.  
Surveillance function   The collection and distribution of information concerning events in the social environment  


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