Exam 2 Module 5
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| correlational design | focuses on how variables are related to each other but only measures the variables
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| methods | surveys, interviews, records, observations
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| Survey issue: Acquiescence | rating everything positively - leniency
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| Survey issue: central tendency | rating everything in the middle
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| Survey issue: severity | rating everything negatively
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| Alternative hypotheses | the one where something happens
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| nondirectional hypotheses | doesn't say how variables are related or different only that they are
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| directional hypotheses | specifies the nature of the relationship or difference
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| null hypotheses | the one where nothing happens
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| fixing survey issues | reverse-coded items or attention-coded items
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| factor analysis | large number of participants complete the measure then factor analyze the scores to find the items that group together well
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| social desirability | tendency for people to present themselves in a favorable fashion
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| negative value correlation | one variable increases, the other decreases
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| positive value correlation | one variable increases, the other increases
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