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Exam 2

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term
Definition
Standard Industrial Classification (SIC)   show
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Concentration Ratio   show
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show - (Sales top 4 firms in market/sales all firms in market) * 100 Con: Doesn't take into account changing size of top 4 firms - Si = (Xi / T) * 100, where Xi = number of firms and T = total sales in market  
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Concentration Ratio: Herfindahl Hirschman index (HHI)   show
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show Implies market is less competitive  
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Problems with concentration ratios?   show
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Perfect Competition   show
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Monopoly   show
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show Many firms, different products, easy entry/exit  
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show Few firms, same or different products, entry barriers  
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show Two firms, (sell same product) select QUANTITY  
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Bertrand Model   show
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Vertically Differentiated Products   show
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show - When only some consumers prefer it to competing products, holding price constant - Goods are different but at the same price some consumers will buy one and some will buy other, it really depends on their preferences. Example: Pepsi y Coca Cola  
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show True  
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Revenue Destruction Effect   show
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Sustaining Competitive Advantage (Price - ATC) * Quantity   show
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show If short-run profits: Firms enter, market output increases, marker price decreases, profits go to zero (long-run equilibrium)  
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Sustaining Competitive Advantage: Monopolistic Competition   show
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show True  
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show Competitive Advantage can be sustainable if there are 1) scarce resources and 2) resources are imperfectly mobile  
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Imperfectly Mobile   show
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Co-specialized Resources   show
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show Economic forces limiting extent competitive advantage, can be duplicated or neutralized via resource creation activities of other firms  
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Isolating Mechanism: 1) Impediments to Imitation   show
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show 1) Causal Ambiguity: Firm's distinctive capabilities involve dificult to explain knowledge on how to perform capabilities  
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Impediments to Imitation: Intangible Barriers to Limitation --> Dependence on Historical Circumstances   show
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Impediments to Imitation: Intangible Barriers to Limitation --> Social Complexity   show
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show A firm (move early) gets competitive advantage, raise economic power of advantage over time  
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Early Mover Advantage: Learning Curve   show
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show Early on build reputation for quality product, buyers less willing to switch to competitor's product. Buyer uncertainty about early mover's new product  
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show Buyer has higher switching cost for other products (brand loyalty): 1) Firms offer coupons/discounts/offers 2) Seller may offer set of complement products fitting together along product line  
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show Occur when buyers place higher value on good if others use it  
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show Buyers physically linked, can communicate with each other. More users, more communication, greater value of network (with network effect, first firm advantage, new customers lean towards large network)  
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show Buyers not physically linked. Come from use of complementary goods. More consumers in network, demand and supply of complementary goods rises, enhances value of network (with network effect, first firm advantage, new customers lean towards large network)  
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Creative Destruction   show
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Factors Impacting Incentive of large firms or small firms to innovate: Productivity Effect   show
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show Firms committed to specific technology, resources committed so less valuable if switch to another technology (investment sunk in current technology). Stick to current technology. A firm not committed can evaluate different technologies before deciding  
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Factors Impacting Incentive of large firms or small firms to innovate: Replacement Effect   show
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show If monopolist anticipates that potential entrant has opportunity to innovate, monopolist has more incentive to innovate (monopolist loses more by firm entering than new firm gains from entering) When entry occurs output quantity goes up and price down  
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Commiment can work if:   show
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show Firm A selects action (more of), if firm B selects the same (more of): Bertrand Model  
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Strategic Substitutes   show
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show Rival firm initilly worse off  
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show Rival firm initially better off  
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show Impact assuming firm moving first adjust variable, rival not respond  
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show Impact on firm moving first when rival responds, firm moving first not respond  
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show Invest in technology, impacts production cost  
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show Firm 1 deciding on making commitment  
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show Firm 1 selects action regarding output or price  
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Competing Across Time: Undertake commitment?   show
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show Q1 rises: P falls, possible Profit1 rise (Q1 rising), likely Profit2 falls, (P falls). Firm 2 response: Q2 falls: P rises, likely Profit1 rise (P rising), possible Profit2 falls (Q2 falls)  
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show Q1 falls: P rises, possible Profit1 fall (Q1 falling), likely Profit2 rises (P rises). Firm 2 response: Q2 rises: P fall, likely Profit1 fall (P falling), possible Profit2 rises (Q2 rise)  
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Stage 2 Scenarios: Bertrand Tough Commitment   show
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show P1 rises: Q1 falls, possible Profit1 falls (Q1 falls), likely Profit2 rises (Q2 rises). Firm 2 response: P2 rises: Q2 falls, likely Profit1 rises (Q1 rises), possible Profit2 falls (Q2 falls)  
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Created by: lorenzofranciosi
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