Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | cpsc.gov
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| show | consumer confidence index
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| show | exchange process
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| the uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces | show 🗑
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| show | needs vs wants
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| the process of identifying perspective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them | show 🗑
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| show | goods and services (products)
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| consist of the people who use the products and services purchased for a household. also called consumers, buyers, or customers (make up about 2/3 of the GPD) | show 🗑
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| the relatively homogeneous groups of prospective buyers that have common needs and respond similarly to stuff | show 🗑
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| consists of the benefits or customer value received by users of the product | show 🗑
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| do we need to change something? | show 🗑
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| what are you good at (competent) | show 🗑
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| a firm's special ability | show 🗑
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| a unique strength relative to the competition | show 🗑
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| show | competitors
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| unethical conduct by someone of authority | show 🗑
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| happens before the exchange | show 🗑
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| happens after the exchange | show 🗑
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| show | marketing
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| show | marketing mix
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| making the product available where we want it | show 🗑
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| show | time utility
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| show | possession utility
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| show | nonprofits
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| group of similar companies | show 🗑
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| corporate level- look towards the future, thinking big picture (CEO, CFO, COO, etc.) strategic business level (SBU)- the different divisions/units of a company functioning level- departments such as IT, finance, marketing, etc. focused on the present | show 🗑
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| show | core values
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| a statement of the organization's function in society that often identifies its customers, markets, products, and technologies. the term is often used interchangeably with vision (should be short and sweet and non-specific) | show 🗑
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| show | organizational culture
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| a nearsighted focus on selling products and services, rather than seeing the "big picture" of what consumers really want (lack of insight into what a business is doing for its customers) | show 🗑
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| the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including firm itself | show 🗑
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| show | marketing dashboard
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| analyzes your strengths and weaknesses (internal) as well as your opportunities and threats (external) | show 🗑
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| the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends | show 🗑
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| describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupation | show 🗑
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| 48% of americans are married (33% of households have stepparents, stepchildren, or stepsiblings) people are moving south and west (Texas and Florida have the biggest gain) 30% of people live in cities, 50% in suburbs, and 20% in rural areas | show 🗑
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| include the generation of 76 million children born between 1946 and 1964. they are the wealthiest generation in U.S. history, accounting for an estimated 50% of all consumer spending | show 🗑
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| show | FTC (federal trade commission)
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| show | lanham act
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| show | better business bureau (BBB)
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| show | barrier to entry
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| show | business cycle (economic forces)
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| show | gross income
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| show | disposable income
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| show | discretionary income
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| show | pure competition
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| show | monopolistic competition
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| few sellers control majority of sales | show 🗑
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| 1 seller | show 🗑
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| show | ethics
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| society's values and standards that are enforceable in the courts | show 🗑
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| an organization's values ethics, vision, behaviors and work environment (what makes the company unique) | show 🗑
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| a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard | show 🗑
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| federal safety standards for most products sold in the U.S. | show 🗑
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| marketers must give consumers complete and accurate information | show 🗑
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| show | the right to choose
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| consumers must have access to public-policy makers regarding complaints | show 🗑
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| a formal statement of ethical principles and rules of conduct | show 🗑
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| a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome (similar to the consumer bill or rights) | show 🗑
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| show | utilitarianism
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| behavior by the customer or consumer that is against the moral values held by someone or society as a whole (can include shoplifting or not paying for something you ate in store) | show 🗑
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| the legal concept of "let the buyer beware" that was persuasive in the American business culture before the 1960s | show 🗑
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| problem recognition, information search, alternative evaluation, purchase decision, post purchase behavior | show 🗑
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| show | problem recognition
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| internal search, external search (personal sources, public sources, marketer dominated sources) | show 🗑
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| the factors that represent both the objective attributes of a brand and the subjective ones a consumer uses to compare different products and brands | show 🗑
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| the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware | show 🗑
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| from whom to buy and when to buy or not buy at all | show 🗑
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| show | post purchase behavior (realizing value)
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| greater attention, deeper processing, develops strong attitudes and purchase intentions | show 🗑
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| show | low involvement
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| the 5 aspects of the purchase situation that impact the consumers purchase decision process, (1) the purchase task (2) social surroundings (3) physical surroundings (4) temporal effects (5) antecedent states | show 🗑
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Created by:
caroline1143