Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| consumer product safety commission website (handles recalls) | show 🗑
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| measures the consumers propensity (willingness) to spend | show 🗑
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| show | exchange process
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| show | marketing environment
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| needs are what people can't live without and a want is everything that isn't a necessity that a person desires | show 🗑
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| show | customer relationship management (CRM)
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| a good (tangible), service (intangible), or idea (concept) consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value | show 🗑
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| show | ultimate consumer
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| show | market segments
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| show | utility
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| do we need to change something? | show 🗑
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| show | competencies
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| a firm's special ability | show 🗑
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| show | competitive advantage
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| show | competitors
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| show | corruption
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| happens before the exchange | show 🗑
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| happens after the exchange | show 🗑
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| show | marketing
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| consists of the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem | show 🗑
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| show | place utility
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| having the product available when we want it | show 🗑
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| making something easier and faster to purchase | show 🗑
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| show | nonprofits
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| show | industry
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| show | organizational levels
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| the fundamental, passionate, and enduring principles of an organization that guide its conduct over time | show 🗑
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| a statement of the organization's function in society that often identifies its customers, markets, products, and technologies. the term is often used interchangeably with vision (should be short and sweet and non-specific) | show 🗑
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| consists of the set of values, ideas, attributes, and norms of behavior that is learned and shared among the members of an organization (strong organizations have strong culture) | show 🗑
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| show | marketing myopia
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| show | market share
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| the visual computer display of the essential information related to achieving a marketing objective | show 🗑
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| analyzes your strengths and weaknesses (internal) as well as your opportunities and threats (external) | show 🗑
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| the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends | show 🗑
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| describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupation | show 🗑
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| 48% of americans are married (33% of households have stepparents, stepchildren, or stepsiblings) people are moving south and west (Texas and Florida have the biggest gain) 30% of people live in cities, 50% in suburbs, and 20% in rural areas | show 🗑
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| include the generation of 76 million children born between 1946 and 1964. they are the wealthiest generation in U.S. history, accounting for an estimated 50% of all consumer spending | show 🗑
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| show | FTC (federal trade commission)
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| show | lanham act
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| voluntary alliance of companies, maintain fair practices | show 🗑
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| show | barrier to entry
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| a cycle or series of cycles of economic expansion and contraction | show 🗑
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| the total amount of money made in one year by a person, household, or family unit. also known as money income at the census bureau | show 🗑
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| show | disposable income
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| show | discretionary income
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| sellers with similar products | show 🗑
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| show | monopolistic competition
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| show | oligopoly competition
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| show | pure monopoly
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| show | ethics
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| show | laws
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| an organization's values ethics, vision, behaviors and work environment (what makes the company unique) | show 🗑
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| show | consumer bill of rights (1962)
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| federal safety standards for most products sold in the U.S. | show 🗑
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| marketers must give consumers complete and accurate information | show 🗑
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| the practice of limiting new products (using slotted allowances) | show 🗑
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| show | the right to be heard
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| a formal statement of ethical principles and rules of conduct | show 🗑
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| a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome (similar to the consumer bill or rights) | show 🗑
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| a personal moral philosophy that focuses on the "greater good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior | show 🗑
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| behavior by the customer or consumer that is against the moral values held by someone or society as a whole (can include shoplifting or not paying for something you ate in store) | show 🗑
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| the legal concept of "let the buyer beware" that was persuasive in the American business culture before the 1960s | show 🗑
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| show | 5 stages of consumer decision process
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| show | problem recognition
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| internal search, external search (personal sources, public sources, marketer dominated sources) | show 🗑
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| show | alternative evaluation (evaluative criteria)
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| show | alternative evaluation (consideration set)
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| from whom to buy and when to buy or not buy at all | show 🗑
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| satisfied customers tell 3 people, dissatisfied customers tell 9 people | show 🗑
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| show | high involvement
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| less attention, peripheral processing, generates weak attitudes and increased use of cues | show 🗑
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| the 5 aspects of the purchase situation that impact the consumers purchase decision process, (1) the purchase task (2) social surroundings (3) physical surroundings (4) temporal effects (5) antecedent states | show 🗑
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
caroline1143