Jaryd Craig
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Product mix | All the different products
that a company makes or sells.
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| Product line | A group of closely related
products manufactured or sold by a business.
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| Product item | A specific model, brand, or size of
a product within a product line.
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| Product width | The number of different product
lines a business manufactures or sells.
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| Product depth | The number of product items in a
product line.
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| Product position | Efforts a business makes to identify, place, and
sell its products in the marketplace.
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| Line Extension | Adding new product lines,
items or services.
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| Product Modification | An alteration to an
existing product
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| Product Bundling | Multiple products or components packaged
together into one bundled solution.
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| Price Bundling | when two or more similar
products are placed on sale for one package
price
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| Brand | Name, design or symbol that
identifies the products of a company.
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| Brand Name | Word or group of words that can be spoken.
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Ex: Nike, Coca-Cola Classic, Cover Girl, Tylenol
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| Brand Mark | Unique Symbol, design, distinctive coloring, or lettering
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| Trade name | Identifies the company or a division of a particular
corporation.
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| Trade Character | A personified brand mark
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| Trademark | word, name, symbol, sound,
device, or combination that has been given
legal protections by the federal government.
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| Package | Physical container or wrapping
for a product.
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| Label | Information tag, wrapper, seal, or
imprinted message that is attached to a
product or package.
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| Brand Extension | Uses an existing brand name to promote a new and improved product
in a company’s product line
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| Brand Licensing |
Allows others to use the brand name for a fee
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| Mixed Brands | National manufacturer makes the product for a private label
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| Co-Branding |
Combines one or more brands
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| Gap | the difference
between what is
currently available
and what is
needed/desired
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| Product Development | The first step is to generate new
business ideas that are unique.
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| Product Planning | the decisions made about what features should be used in the selling of business products
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