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Pacharis Understanding Perspective

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Term
Definition
Fact   statement that can be proved  
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propaganda   techniques used by the author to persuade the reader  
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bias   clearly taking one side over the other  
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bandwagon   persuasive technique that claims everyone else is doing it/buying it, so should you  
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testimonial   persuasive technique where a product is endorsed by a celebrity  
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emotional appeal   persuasive technique where the writer tries to get you to feel a certain way  
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evidence claims   when facts/statistics are used to convince the reader or the product is said to have some "magic ingredient"  
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generalization   statement made about a whole group that isn't always true about the whole group  
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transfer   a persuasive technique where the audience is supposed to accept they will gain wealth, power, love, good health, etc.  
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slogan   a catchphrase repeated over and over, often set to music  
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loaded words   when an advertisement contains a lot of strong adjectives that have an emotional overtone  
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name calling   a persuasive technique where you bad-mouth your opponent or another company  
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euphemism   A nicer way of saying something that is considered negative  
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Opinion   Statement that shows what you think or feel  
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author's purpose   why the text was written  
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author's point of view   the author's perspective on a topic  
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argument   statement of position or opinion  
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counterargument   the opposite position  
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evidence   information that supports the argument  
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logos   appealing to logic or reason  
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pathos   appealing to emotion  
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ethos   appealing to morals or ethics  
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peer pressure   when a friend tries to convince you to do something  
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Created by: pacharisj
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