Digital Marketing Review #1
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| B2B | show 🗑
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| B2C | show 🗑
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| show | Consumer to Consumer
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| C2B | show 🗑
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| Domain Name | show 🗑
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| show | commercial use
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| .org | show 🗑
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| .gov | show 🗑
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| show | commercial use
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| .edu | show 🗑
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| Bounce Rate | show 🗑
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| Conversion Rate | show 🗑
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| show | Completing an action or actions that a website wants the user to take.
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| Conversion Funnel | show 🗑
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| Cart Abandonment Rate | show 🗑
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| Page Views | show 🗑
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| show | The journey a user takes through a website.
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| Unique Visitors | show 🗑
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| show | The number of visitors who return to a website.
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| show | The pages on a website that drive customers away
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| The importance of eCommerce on a business entity. | show 🗑
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| Important Elements of an eCommerce website | show 🗑
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| show | The page a user reaches when they click on a paid search, or an organic search engine listing. . Landing Page is important because it is the first page a customer sees after finding a company through a search
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| Major Types of Payment options an eCommerce website could use. | show 🗑
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| Content Marketing | show 🗑
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| Spam | show 🗑
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| Opt In Email | show 🗑
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| show | Process allowing customers to request to quit getting email from a company
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| show | An opt in email marketing program that manages, creates, and analyses email marketing for a company.
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| show | A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal style
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| show | Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about life or business
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| Video | show 🗑
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| show | Data in graphic form (info+graphic)
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| show | A list of data or facts that a reader could find interesting.
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| show | A digital audio or video file, usually part of a themed series. It can be downloaded from a website or to media player
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| show | A very lengthy and detailed piece of content instructing readers how to fix or improve something. Sometimes considered a long blog.
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| show | A humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users
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| Image | show 🗑
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| show | A written report, issued periodically by a business, institution or organization that presents information and news to people with a specific interest
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| Webinar | show 🗑
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| Content Audit | show 🗑
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| show | becoming very popular by circulating quickly from person to person.
• Positive content is more viral than negative.
• If content evokes emotion it is more likely to go viral.
• Useful content gets shared.
• People love a visual link to content.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
topollard