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Digital Marketing
Digital Marketing Review #1
| Question | Answer |
|---|---|
| B2B | Business toBusiness |
| B2C | Business to Consumer |
| C2C | Consumer to Consumer |
| C2B | Consumer to Business - consumer posts a needed product or service and companies post bids. Consumer then reviews bids & selects a company. |
| Domain Name | The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web - example www.coke.com |
| .com | commercial use |
| .org | non-profit organization |
| .gov | governmental use |
| .net | commercial use |
| .edu | educational institution |
| Bounce Rate | The number of people who view one page and then leave a website without viewing any other pages |
| Conversion Rate | The number of conversions divided by the number of visitors. |
| Conversions | Completing an action or actions that a website wants the user to take. |
| Conversion Funnel | The track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. |
| Cart Abandonment Rate | The number of people who intended to buy by clicking on the cart button divided by the number of customers who actually buy. |
| Page Views | The amount of views a website is getting |
| Click Path | The journey a user takes through a website. |
| Unique Visitors | The number of distinct visitors that visit a website for a particular period of time. |
| Repeat Visitors | The number of visitors who return to a website. |
| Exit Pages | The pages on a website that drive customers away |
| The importance of eCommerce on a business entity. | More customers can be reached faster Another form of contact with customers and potential customers more cost effective way to reach customers. create and maintain brand image. Provide better customer support. Customers can purchase product 24/7. |
| Important Elements of an eCommerce website | Logical layout or road map Crucial Business Info Contact Info Clear Website Navigation Security Social Media Integration Mobile Friendly Version Website Branding CTA - Call to Action Customer Reviews Electronic Shopping Cart |
| Landing Page | The page a user reaches when they click on a paid search, or an organic search engine listing. . Landing Page is important because it is the first page a customer sees after finding a company through a search |
| Major Types of Payment options an eCommerce website could use. | • Square • PayPal • Google Wallet • Apple Pay • Amazon Payments • Dwolla • BitCoin • All major credit cards |
| Content Marketing | is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage the audience. |
| Relies on content. The better the content the higher chance an email will get read. | |
| Spam | Email sent to some who has not requested it. |
| Opt In Email | Process allowing customers to request contact from a company |
| Opt Out Email | Process allowing customers to request to quit getting email from a company |
| List Serv | An opt in email marketing program that manages, creates, and analyses email marketing for a company. |
| Blog | A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal style |
| Social Media | Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about life or business |
| Video | Video content distributed via the Internet. |
| Infographic | Data in graphic form (info+graphic) |
| Lists | A list of data or facts that a reader could find interesting. |
| Podcast | A digital audio or video file, usually part of a themed series. It can be downloaded from a website or to media player |
| How to Guides | A very lengthy and detailed piece of content instructing readers how to fix or improve something. Sometimes considered a long blog. |
| MEME | A humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users |
| Image | A picture that has been created or copied and stored in electronic form |
| Newsletter | A written report, issued periodically by a business, institution or organization that presents information and news to people with a specific interest |
| Webinar | A seminar or presentation that takes place on the internet. |
| Content Audit | Examination and evaluation of current content that a brand publishes. |
| Viral | becoming very popular by circulating quickly from person to person. • Positive content is more viral than negative. • If content evokes emotion it is more likely to go viral. • Useful content gets shared. • People love a visual link to content. |
Created by:
topollard