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College communications ads

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
product placement   show
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show in the days before modern advertising, people who purchased space in newspapers and sold it to various merchants  
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show 1950s term that refers to hidden or disguised print and visual messages that allegedly register on the subconcious creating false needs and seducing people into buying products.  
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show a catchy phrase that attempts to promote or sell a product by capturing its essence in words.  
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mega-agencies   show
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show small regional ad agenicies that offer personalized services  
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market research   show
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show in market research the study of audiences or sonsumers by age gender occupation ethnicity education and income  
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show study of the audience or consumer attitudes, beliefs, interests, and motivations  
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show a common research method in psychograpshic analysis in which moderators lead small group discussions about a product or an issue usually with six to 12 people  
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values and lifestyles VALS   show
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storyboard   show
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show short videos or other content that marketers hope will quickly gain widespread attention as users sahre it with friends online or by word of mouth  
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media buyers   show
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saturation advertising   show
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account executives   show
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show process of evaluating or reingorating an ad campaign which results in either renewing the contract with the origional ad agency or hiring a new agency  
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interstitial   show
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spam   show
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show advertising stragey that associates a product with the endorsement of a well known person  
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plain folks pitch   show
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snob appeal approach   show
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show advertising strategy that incorporates exaggerated claims that everyone is using a particular product so you should too  
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hidden fear appeal   show
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irritation advertising   show
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show a persuasive technique that associates a product with some cultural value or image that has a positive connotation but may have little connection to the actual product.  
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show a strategy for critiquing advertising that provides insights into how ads work on a cultural level. ad are narratives with stories to tell and social conflicts to resolve  
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commercial speech   show
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political advertising   show
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  show
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Created by: 100006707046679