College communications ads
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each of the black spaces below before clicking
on it to display the answer.
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product placement | show 🗑
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show | in the days before modern advertising, people who purchased space in newspapers and sold it to various merchants
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show | 1950s term that refers to hidden or disguised print and visual messages that allegedly register on the subconcious creating false needs and seducing people into buying products.
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show | a catchy phrase that attempts to promote or sell a product by capturing its essence in words.
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mega-agencies | show 🗑
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show | small regional ad agenicies that offer personalized services
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market research | show 🗑
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show | in market research the study of audiences or sonsumers by age gender occupation ethnicity education and income
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show | study of the audience or consumer attitudes, beliefs, interests, and motivations
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show | a common research method in psychograpshic analysis in which moderators lead small group discussions about a product or an issue usually with six to 12 people
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values and lifestyles VALS | show 🗑
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storyboard | show 🗑
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show | short videos or other content that marketers hope will quickly gain widespread attention as users sahre it with friends online or by word of mouth
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media buyers | show 🗑
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saturation advertising | show 🗑
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account executives | show 🗑
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show | process of evaluating or reingorating an ad campaign which results in either renewing the contract with the origional ad agency or hiring a new agency
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interstitial | show 🗑
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spam | show 🗑
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show | advertising stragey that associates a product with the endorsement of a well known person
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plain folks pitch | show 🗑
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snob appeal approach | show 🗑
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show | advertising strategy that incorporates exaggerated claims that everyone is using a particular product so you should too
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hidden fear appeal | show 🗑
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irritation advertising | show 🗑
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show | a persuasive technique that associates a product with some cultural value or image that has a positive connotation but may have little connection to the actual product.
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show | a strategy for critiquing advertising that provides insights into how ads work on a cultural level. ad are narratives with stories to tell and social conflicts to resolve
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commercial speech | show 🗑
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political advertising | show 🗑
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show 🗑
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