Help
Options
Question
product placement
click to flip
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't know
Question
space brokers
Remaining cards (29)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
ch 11 comm
College communications ads
| Question | Answer |
|---|---|
| product placement | advertising practice of placing producs in movies tvv shoes comic books and video games so that the producs appear as a part of the a storys set enviornment |
| space brokers | in the days before modern advertising, people who purchased space in newspapers and sold it to various merchants |
| subliminal advertising | 1950s term that refers to hidden or disguised print and visual messages that allegedly register on the subconcious creating false needs and seducing people into buying products. |
| slogan | a catchy phrase that attempts to promote or sell a product by capturing its essence in words. |
| mega-agencies | large firms or holding companies that are formed by mergin several individual agencies and that mantain worldwide regional offices. they provide both advertising and public relations services and operate in house radio and tv production studios. |
| boutique agencies | small regional ad agenicies that offer personalized services |
| market research | in advertising and public relations, the department that uses social science techniques to asses the behabiors and attitudes of consimers towards particular products before any ads are created |
| demographics | in market research the study of audiences or sonsumers by age gender occupation ethnicity education and income |
| psycho graphics | study of the audience or consumer attitudes, beliefs, interests, and motivations |
| focus groups | a common research method in psychograpshic analysis in which moderators lead small group discussions about a product or an issue usually with six to 12 people |
| values and lifestyles VALS | a market reshearch strategy that divides consumers into types and measures of psychological factors including how consumers think and feel about products and how they achieve or do not achieve the lifestyles to which they aspire |
| storyboard | in advertising a blueprint or roughly drawn comic strip version of a proposed advertisment. |
| viral marketing | short videos or other content that marketers hope will quickly gain widespread attention as users sahre it with friends online or by word of mouth |
| media buyers | the people who choose and purchase the types of media that are best suited to carry a clients ads and reach the targeted audience. |
| saturation advertising | the strategy of inudating a variety of print and visual media with ads aimed at target audiences |
| account executives | client liasions responsible got bringing new business and managing the accounts of established clients |
| account reviews | process of evaluating or reingorating an ad campaign which results in either renewing the contract with the origional ad agency or hiring a new agency |
| interstitial | advertisements that pop up in a screen window as a user attempts to access a new web page |
| spam | computer term reffering to unsolicited email |
| famous person testimonial | advertising stragey that associates a product with the endorsement of a well known person |
| plain folks pitch | advertising strategy that associates a product with simplicity and the common person |
| snob appeal approach | an ad strategy that attempts to convince consumers that using a product will enable them to maintain or elevate their social station |
| bandwagon effect | advertising strategy that incorporates exaggerated claims that everyone is using a particular product so you should too |
| hidden fear appeal | advertising strategy that plays on a sense of insecurity, trying to persuade consumers that only a specific product can offer relief |
| irritation advertising | advertising strategy that tries to create product name recognition by being annoying or obnoxious |
| association princlple | a persuasive technique that associates a product with some cultural value or image that has a positive connotation but may have little connection to the actual product. |
| myth analysis | a strategy for critiquing advertising that provides insights into how ads work on a cultural level. ad are narratives with stories to tell and social conflicts to resolve |
| commercial speech | any print or broadcast expression for which a fee is charges to the organization or individual buying time or space in the mass media |
| political advertising | the use of ad techniques to promote a candidates image and persuade the public to adopt a particular viewpoint |
Created by:
100006707046679