MArketing 6-10
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| What 3 categories are Organizational Buyers divided into? | show 🗑
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| Name the 7 commonly used Organizational Buying Criteria 1-4 | show 🗑
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| Name the 7 commonly used Organizational Buying Criteria 5-7 | show 🗑
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| What are the three buy class situation characteristics? New Buy | show 🗑
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| show | Straight rebuy. Here the buyer or purchasing manager reorders an existing product or service from the list of acceptable suppliers, probably without even checking with users or influencers from the engineering, production, or quality control departments.
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| What are the three buy class situation characteristics? Modified Rebuy | show 🗑
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| show | A significant development in organizational buying has been the creation of online trading communities, called e-marketplaces, that bring together buyers and supplier organizations.
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| show | a traditional auction - One Seller, Many Buyers
a reverse auction - Many sellers, One Buyer
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| What are Michael Porters key elements in competitive advantage? 1-2 | show 🗑
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| What are Michael Porters key elements in competitive advantage? 3-4 | show 🗑
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| show | the practice of shieldin one or more industres within a countrys economy from foreign comptition thru the use of tarifs, a gvrnment tax on products or services enterin a country that primarily serve to raise prices on imports and quotas,
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| show | The major industrialized nations of the world formed the World Trade Organization (WTO) in 1995 to address an array of world trade issues
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| Describe Global Competition | show 🗑
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| What is Cross-cultural analysis | show 🗑
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| show | Define the problem, Develop the research plan, collect relevant information, Develop findings, Take marketingActions
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| show | is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
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| show | (1) judgments of the decision maker, (2) surveys of knowledgeable groups, and (3) statistical methods.
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| describe two types of synergies | show 🗑
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| describe two types of synergies | show 🗑
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| show | Conversely, if product synergies are emphasized, marketing will have to address the concerns of a wide variety of consumers, which costs more time and money.
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| show | involves changing the place a product occupies in a consumer's mind relative to competitive products.
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| 8 primary market related factors for product failure 1-4 | show 🗑
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| show | No economical access to buyers. Poor product quality. Poor execution of the marketing mix: brand name, package, price, promotion, distribution. Too little market attractiveness.
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Created by:
Stager24