Stack #1682861
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| xyz company nocticed that the sales of ipads in the blue have increased in sales. what can the business determine about the ipads | research methods
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| what does continuously monitoring internal marketing infomation enable buisesses to do | identify problems
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| by monitoring its sales and its customers buying habits what is a business often able to identify | popular products
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| what is one way that many businesses use the marketing info contained in sales | to improve the effectivness of salepeople
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| what type of internal report would indicate to a business that sales for specific product have dramatically dropped over the past three months | quarterly inventory status
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| what does a business need in order to understand why a prouduct that has been a strong seller for a long time is now loseing popularity | marketing info
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| what type of marketing data can a busness obtain by reviewing its inventory reports and customers invoices | customers prouduct preferencens
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| what type of marketing data can a buisness obtain by reviewing its inventory reports and customers | customers product preferences
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| what type of source would give info about last quarters sales | sales report
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| record of sales people meeting with customers | call report
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| data collected from internal sources external sources or marketing resherch is | marketing info
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| a connection association or involement is referred to as: | relationships
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| something that actually exist is an | fact
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| an approximate judgment or calcuclation | estimare
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| sematic differntial | includes 7 points rating scale with bi-polar phrases
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| mail survey | type of data collection with poor return rate
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| balanced | same number of favorable and unfavorable responces
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| which is a rateing scale that allows marketing researchers to determine respondents | likert
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| how can an ill designed survey affect particpantics | decrease responce rate
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| when should the reasearcher ask potenialy sensitive qustions during an interview | toward the end of an interview
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Created by:
nick_hepler