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Stack #1682861
Question | Answer |
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xyz company nocticed that the sales of ipads in the blue have increased in sales. what can the business determine about the ipads | research methods |
what does continuously monitoring internal marketing infomation enable buisesses to do | identify problems |
by monitoring its sales and its customers buying habits what is a business often able to identify | popular products |
what is one way that many businesses use the marketing info contained in sales | to improve the effectivness of salepeople |
what type of internal report would indicate to a business that sales for specific product have dramatically dropped over the past three months | quarterly inventory status |
what does a business need in order to understand why a prouduct that has been a strong seller for a long time is now loseing popularity | marketing info |
what type of marketing data can a busness obtain by reviewing its inventory reports and customers invoices | customers prouduct preferencens |
what type of marketing data can a buisness obtain by reviewing its inventory reports and customers | customers product preferences |
what type of source would give info about last quarters sales | sales report |
record of sales people meeting with customers | call report |
data collected from internal sources external sources or marketing resherch is | marketing info |
a connection association or involement is referred to as: | relationships |
something that actually exist is an | fact |
an approximate judgment or calcuclation | estimare |
sematic differntial | includes 7 points rating scale with bi-polar phrases |
mail survey | type of data collection with poor return rate |
balanced | same number of favorable and unfavorable responces |
which is a rateing scale that allows marketing researchers to determine respondents | likert |
how can an ill designed survey affect particpantics | decrease responce rate |
when should the reasearcher ask potenialy sensitive qustions during an interview | toward the end of an interview |