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Stack #1682861
| Question | Answer |
|---|---|
| xyz company nocticed that the sales of ipads in the blue have increased in sales. what can the business determine about the ipads | research methods |
| what does continuously monitoring internal marketing infomation enable buisesses to do | identify problems |
| by monitoring its sales and its customers buying habits what is a business often able to identify | popular products |
| what is one way that many businesses use the marketing info contained in sales | to improve the effectivness of salepeople |
| what type of internal report would indicate to a business that sales for specific product have dramatically dropped over the past three months | quarterly inventory status |
| what does a business need in order to understand why a prouduct that has been a strong seller for a long time is now loseing popularity | marketing info |
| what type of marketing data can a busness obtain by reviewing its inventory reports and customers invoices | customers prouduct preferencens |
| what type of marketing data can a buisness obtain by reviewing its inventory reports and customers | customers product preferences |
| what type of source would give info about last quarters sales | sales report |
| record of sales people meeting with customers | call report |
| data collected from internal sources external sources or marketing resherch is | marketing info |
| a connection association or involement is referred to as: | relationships |
| something that actually exist is an | fact |
| an approximate judgment or calcuclation | estimare |
| sematic differntial | includes 7 points rating scale with bi-polar phrases |
| mail survey | type of data collection with poor return rate |
| balanced | same number of favorable and unfavorable responces |
| which is a rateing scale that allows marketing researchers to determine respondents | likert |
| how can an ill designed survey affect particpantics | decrease responce rate |
| when should the reasearcher ask potenialy sensitive qustions during an interview | toward the end of an interview |