MIM
Help!
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| pauls plant food is losing popularity among its customer base. what marketing function would come up with the improved product? | product/service management
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| by increasing awareness of the need for environmental controls, what has marketing done ? | improved the quality of life
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| what does applying the customer orientation element of the marketing concept enable the business to do | offer products that customers want to buy
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| according to the marketing concept which option shows company commitment? | setting aside funds to research what customers want
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| what does the selling function involve that makes it so important? | obtaining feed back from venders
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| what is an example of a marketing research method that is used to collect primary data? | customer survey
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| which of the following is a characteristic of unstructured observation? | often records a variety of behaviors
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| what is the common method of collecting research data that often involves the use of questionnares? | mail survey
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| how can ill designed questionnaires affect survey participants? | can decrease their reponse rate
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| when should researchers ask potentially sensitive questions during an interview? | toward the end
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| what is the advantage in using personal interveiws to collect marketing data? | high flexiblity
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Created by:
aulee6769